December 2022 / 251 posts found
Creating Your Brand Voice: A Complete Guide
Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice. You’ll also learn how you can create your brand voice and examples that can inspire your team. Table of Contents What is a brand voice? Creating a Brand Voice Brand Voice […]
What Is Market Share & How Do You Calculate It?
In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean? Why is it necessary, and how is it calculated? As marketers, it’s important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. In this post, we’ll outline what market share is, how to calculate it, give real-life examples, and explain how you can increase yours. What is market share? Market Share Formula Relative Market Share Relative Market Share Formula Market Share Examples How to Expand […]
Ledger Just Launched a New Hardware Wallet for Your NFTs
The Alpha: The digital assets security firm Ledger announced the release of a new device called Ledger Stax, according to a press release shared with nft now. For the release, Ledger teamed up with Tony Fadell, the designer of the iPod. The device features a curved E Ink display which displays users’ artwork of choice even when the device is turned off. The company plans to release Ledger Stax in Q1 2023, though it’s available for pre-order now on Ledger.com. Ledger will also make it available from retailers like BestBuy in the United States in the coming months. Ledger Stax […]
VeeFriends and Gary Vee on What Your Web3 Strategy Should Be in 2023
Gary Vee is no stranger to Web3. After launching VeeFriends, one of the most successful NFT brands in early 2021, the project later surged to nearly 60,000 ETH in trading volume and has spawned several follow-up and collaboration collections, including VeeFriends Series 2 and VeeFriends Mini Drops. In the last six years, VaynerX, Vee’s holding company — which focuses on contemporary media and communications projects — has grown significantly, and now encompasses subdivisions like Vayner3. Formerly VaynerNFT, Vayner3 is a Web3 consultancy that helped major brands like Stella Artois, PepsiCo, and JP Morgan Chase & Co. develop strategies to bridge […]
Four Bored Ape-Inspired Musicians Hoping to Go Platinum
Who says your Bored Ape Yacht Club NFT has to live behind a screen for its entire digital life? Beyond access to the BAYC community, one of the key perks of owning a Bored Ape is getting the rights to its respective IP. Over the years, this has given holders plenty of opportunity to create additional value from their investments. However, for some creatives who’ve picked up NFTs from one of the most expensive collections on the market, this investment goes deeper than watching a line go up and down. Owning an Ape means the opportunity to build something that […]
15 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023 via @sejournal, @seomonitor
Get the ecommerce SEO insights you need to inform your strategy next year from 15 digital growth and SEO experts. The post 15 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023 appeared first on Search Engine Journal.
Google Rolls Out December 2022 Helpful Content Update via @sejournal, @MattGSouthern
Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete. The post Google Rolls Out December 2022 Helpful Content Update appeared first on Search Engine Journal.
New Google Feature May Help You Find More Relevant Results via @sejournal, @MattGSouthern
Google is rolling out a new feature in search results that may help people find more relevant content. The post New Google Feature May Help You Find More Relevant Results appeared first on Search Engine Journal.
The Top Marketing Channels, And How They’ll Change in 2023 [+Data]
The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself. Marketing channels are the different tools or platforms you use to reach your target audience. By understanding the different values of specific marketing channels, you will be able to form a content distribution plan that fits your audience. The Hubspot Blog surveyed more than 1,000 global marketing professionals in the B2B and B2C space to discover which marketing channels […]