December 2022 / 251 posts found
New LinkedIn Analytics: More Insight Into Followers & Top Posts via @sejournal, @MattGSouthern
LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. The post New LinkedIn Analytics: More Insight Into Followers & Top Posts appeared first on Search Engine Journal.
Google Ads Conversion Lift Tutorial For Advertisers via @sejournal, @brookeosmundson
Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video. The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on Search Engine Journal.
2022 YouTube Ad Specs
With more than 2 billion monthly users, YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs. Wondering how you should format your ads? In this post, we’ll explore the requirements for YouTube advertisements by covering the following. What are YouTube Ads? The Types of YouTube Ads How to Make the Most Out of YouTube Ads Youtube is the second most active social media platform in the world, according to DataReportal’s global social media statistics. Creating ads specifically for this platform can […]
It’s Not Just a Marketing Phrase: 3 Ways to Deliver on Being a “Purpose-Driven Brand”
We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose. And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues. Additional, countless data points in our most recent State of Consumer Trends Report highlight how having a solid purpose or mission will win over today’s audiences and enable you to stand out against competitors. The last two and a half years have brought into focus what it means to be a purpose-driven company. The global pandemic disrupted supply chains and […]
Upcoming Drops: December 5 – 11
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
4 Major Sports Franchises That Have Jumped Into Web3
Across the modern scope of entertainment media, sports is the most well-suited to integrate NFTs for fan engagement and interaction. Using NFTs, sports fans can preserve their favorite highlights, represent their favorite teams and players, and even participate in the age-old practice of trading collectibles. Wondering how that works? Read on for a cursory look at how sports franchises, and (at times) entire sports leagues have approached the practice of NFT adoption in service of enhancing engagement with their respective fanbases. NBA Top Shot’s vision for the trading cards of the future NBA Top Shot Gray markets for collectible trading […]
OpenSea’s Seaport Protocol onboards creators and NFT holders on BNB Chain
BNB Chain’s integration into the Seaport Protocol aims to provide BNB Chain creators with multiple creator payouts, real-time payouts and collection management.
Two Bored Apes sell for $1M each: Nifty Newsletter, Nov. 23–29
At the height of the bear market, two NFT collectors have paid almost $1 million to purchase Bored Ape NFTs.
Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns
Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they’re never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns appeared first on Search Engine Journal.
How To Optimize The Largest Contentful Paint & Rank Higher In Google via @sejournal, @DebugBear
Learn how to speed up your website & rank higher on SERPs. Hint: Largest Contentful Paint is the most important site speed metric for Google. The post How To Optimize The Largest Contentful Paint & Rank Higher In Google appeared first on Search Engine Journal.