December 2022 / 251 posts found
NFT Timeline: The Beginnings and History of NFTs
There’s no denying it: NFTs are fundamentally reshaping the digital economy, taking blockchain to unprecedented prominence in a new era of Web3. It all started with the first NFT ever created, called Quantum, which was minted by Kevin McCoy on Namecoin in 2014. But several other NFTs were launched on pre-Ethereum blockchains over the following years — for example, Spells of Genesis launched in 2015, and stands as the first-ever blockchain-based game. Rare Pepes came out in 2016 and helped kick off the first crypto art market. However, these projects failed to reach widespread popularity. They remained mostly unknown to […]
TV Isn’t Dead. It’s Being Resurrected in Web3
The entertainment media landscape has changed immensely over the past decade. And for new generations (Gen Z and later), it’s still changing. There was a time when kids woke up to cartoons and spent their evenings watching regularly scheduled family-friendly programming, but the youth of the 2020s now take their breakfasts with a side of YouTube and their late-night snacks while binging shows on Netflix. That’s not at all a bad thing, unless, of course, you’re in the television industry. Because in the past 10 years or so, subscriptions to video streaming services have skyrocketed while pay-TV subscriptions (cable) have […]
5 Classic Brands Nailing a Comeback With NFTs
Undoubtedly, NFTs have provided a route for countless young, up-and-coming artists and musicians to finally make a living from their passion and craft. Even legacy brands have gotten in on the fun, utilizing this revolutionary new technology to engage their market in a deeper and more meaningful way. Through the usage of smart contracts — one of the features that sets NFTs apart — brands can even enable a host of unique utilities for their buyers down the road. However, a reoccurring story we’ve seen in the brief history of NFTs in the public limelight is how classic, sometimes long-defunct […]
Fear vs. Ethics: Where AI Art Critics Go Wrong
Artificial intelligence is making a lot of people angry this week. “AI art” has been trending on Twitter for several days now, community members on the popular artist platform Art Station are staging anti-AI art protests, and the tech’s biggest advocates have wasted no time in pushing back against the wave of outrage. Hell, even Beeple chimed in with a fantastic visual born of the whole debacle. But this week’s madness is only the symptomatic culmination of several months of technological developments and the widespread dissemination of AI-assisted artistic tools. The pressure has been building, and it’s now ruptured the […]
Four Luxury Brands Bringing Their Loyal Followings to Web3
It’s a well-known fact that individual NFTs have often sold for hundreds of thousands, if not millions of dollars through the years. Whether it’s a particularly rare piece from collections like the Bored Ape Yacht Club, or a new piece from an acclaimed artist like Beeple, high-value NFTs are a prominent feature of Web3. Given how NFTs have gradually established a warm relationship with luxury goods, several brands catering specifically to luxury markets have firmly established themselves in the NFT space. But it goes deeper than just entering a market prepared to shell out considerable sums of cash, though. NFTs […]
Seedphrase on the Malleable Nature of Web3 Identity
If you had gotten into crypto earlier, you’d probably be a millionaire by now. At least, that’s the common sentiment shared by those who missed the boat on the 2013 and/or 2017 Bitcoin booms. Hindsight is almost always 20/20, but we cannot change what has happened in the past. Rather, we can only use our experience to prepare for and build for our own future. This is precisely the attitude of Daniel Maegaard, better known in the NFT space as the influential collector and investor Seedphrase. Having made a small fortune by investing in Bitcoin and altcoins nearly a decade […]
Google Helps Searchers Find Cost Of Living Assistance via @sejournal, @MattGSouthern
In response to a spike in searches for “cost of living,” Google is updating search results with quick access to helpful resources. The post Google Helps Searchers Find Cost Of Living Assistance appeared first on Search Engine Journal.
How to Optimize Existing Content for Featured Snippets — Whiteboard Friday
In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, my name is Crystal Carter. Welcome to my Whiteboard Friday. I am the Head of SEO Communications at Wix, and today I’m going to talk to you about featured snippets. Specifically, I’m going to talk to you about how you can get […]
Google E-E-A-T: How To Demonstrate First-Hand Experience via @sejournal, @MattGSouthern
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. The post Google E-E-A-T: How To Demonstrate First-Hand Experience appeared first on Search Engine Journal.
The Complete Guide To Lifecycle Advertising via @sejournal, @jasonjzotara
Create intentional interactions that lead potential customers further along their journey to purchase (and become lifelong, loyal customers). The post The Complete Guide To Lifecycle Advertising appeared first on Search Engine Journal.