January 2023 / 252 posts found
LinkedIn 2023 Data: What Businesses & Advertisers Need To Know via @sejournal, @MattGSouthern
LinkedIn is sharing up-to-date data for marketers and advertisers, including information on user engagement, popular content, and the overall growth of the platform. The post LinkedIn 2023 Data: What Businesses & Advertisers Need To Know appeared first on Search Engine Journal.
Masa Finance Brings Soulbound Tokens to Ethereum. Here’s What to Know
To Ethereum Co-Founder Vitalik Buterin and his cult-like following, Soulbound Tokens (SBTs) are the future. Proposed by Buterin and his fellow authors via a white paper entitled “Decentralized Society: Finding Web3’s Soul,” the vision of SBTs is for a fully decentralized society (DeSoc) to make use of non-transferable identity and reputation tokens. Yet, for most, a DeSoc still seems quite far off, leading to the assumption that SBTs must also be a ways away. But even so, in response to Buterin’s paper, many took the cause of bringing SBTs to reality into their own hands. And now, one such entity has […]
Lore: What to Know About This New Type of NFT Utility
When it comes to the development and advancement of an NFT project, “lore” is invaluable. From Bored Apes to Forgotten Runes to goblintown and everything in between, lore is often considered the backbone of a successful NFT endeavor and acts as a prominent fixture that drives the storytelling component of a project. But what does the term actually mean? Ask any odd collector or creator what lore is, and you’ll likely receive a range of answers. A term that is undoubtedly tied to the unique and overarching narrative of a project, lore has fallen into ambiguity within the NFT space. […]
MoonPay Expands Its Web3 Offerings With Nightshift Acquisition
The Alpha: Crypto payments turned Web3 infrastructure company MoonPay has just acquired Web3 creative agency Nightshift, rounding out its suite of services for brands building into Web3, according to a press release shared with nft now. With this latest acquisition, MoonPay believes it will be able to provide a complete set of services to its current and future clients, offering “world-class, end-to-end support,” as mentioned by MoonPay CEO Ivan Soto-Wright in the press release. In light of this acquisition, the Toronto-based Nightshift is rebranding to Otherlife. Crucially, Nightshift’s existing clients will see no interruption of services, as the agency will […]
Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know via @sejournal, @Juxtacognition
It may not look like one of the fancy, paid SEO tools you’re used to logging into, but Excel remains one of the most versatile and powerful tools in an SEO professional’s toolbox. You can use Excel to track and analyze key metrics such as rankings, website traffic, and backlinks. Use it to create and update meta tags, track and analyze competitors’ SEO strategies and performance, build automated reports, and take care of many of the data tasks you’ll encounter every day. Combine your Excel knowledge with Python, Tableau, R, and other tools, and there is nothing you can’t do. […]
12 Great Link Building Tools That Are Essential To Your Success via @sejournal, @_kevinrowe
There is diversity in the available link-building tools, and you will need to select the right one for the job. The post 12 Great Link Building Tools That Are Essential To Your Success appeared first on Search Engine Journal.
What Is A Conversion Funnel? Optimize Your Customer Journey
Recognize the complexity of your customers’ intent to reach and engage them effectively. The post What Is A Conversion Funnel? Optimize Your Customer Journey appeared first on Search Engine Journal.
LinkedIn: Top 25 Fastest Growing Jobs via @sejournal, @MattGSouthern
LinkedIn has published a report on the fastest-growing jobs worldwide, with individual lists broken down by country. The post LinkedIn: Top 25 Fastest Growing Jobs appeared first on Search Engine Journal.
The Ultimate Guide for Taking Full Control of Your Google Business Profile and NMX
Ready for a deep dive into 40+ common features found on Google Business Profiles (GBPs) and the New Merchant Experience (NMX)? Here we go! You may feel daunted by the fact that GBPs are major assets you rent from rather than owning because Google has always taken a crowdsourced approach to vital information that represents your company. You may also be disgruntled right now because you had gotten used to managing your listings in the historic Google Business Profile Manager dashboard, like this: And now Google has ousted you from the familiar dashboard and tossed you into the chilly, unfamiliar […]
Twitter’s Revenue Down 40% As 500 Top Advertisers Pull Out via @sejournal, @MattGSouthern
Twitter’s advertising revenue is down 40%, and over 500 top advertisers have stopped spending since CEO Elon Musk took over. The post Twitter’s Revenue Down 40% As 500 Top Advertisers Pull Out appeared first on Search Engine Journal.