March 2023 / 284 posts found
The Pros and Cons of AI-Generated Content
The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure a high-ranking article on Google — and it’s even harder when your business is newer or lacks authority on the search engine. In 2023, many businesses are looking to leverage more tools to increase content output and improve SEO, and AI-generated content is a popular solution. In this post, we’ll discuss the pros and cons of AI-generated content. But before diving into them, let’s first define what it is. Artificial intelligence software can pull pre-existing information from search engines and […]
How Marketers Are Preparing for A Potential TikTok Ban
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A potential TikTok ban is looming in the U.S. After the app has been banned on government devices and some college campuses, the Biden Administration threatened a nationwide ban if ByteDance, the China-based company that owns TikTok, doesn’t sell its stakes in the platform. If the app does get banned, it could have major repercussions for marketers who have invested heavily in the platform over the last three years. Though overall social ad spend is trending downward […]
Will AI Kill SEO? We Asked ChatGPT via @sejournal, @RyanJones
Should you be worried that ChatGPT taking over your SEO job? Here’s what to expect about the hot topic in this week’s Ask An SEO. The post Will AI Kill SEO? We Asked ChatGPT appeared first on Search Engine Journal.
Upcoming Drops: March 20-26
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we pull together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
The Creators of the First NFT Talk New Collection, Web3 Future
Jennifer and Kevin McCoy need little introduction. Ten years ago, the acclaimed artists introduced the world to Quantum, the first art NFT ever created. Quantum found its home on the Namecoin blockchain in 2014, when Kevin McCoy decided to mint it as an NFT to establish the provenance of the digital image. The Web3 world might see minting an NFT for such a reason as a banality these days, but in 2014, the idea was revolutionary. Provenance documents for digital art didn’t exist at the time, and Quantum showed the world that blockchain technology could solve the problem of ownership […]
The Now Pass Mint Details Have Been Unveiled
The Alpha: The Now Pass collection of 2,750 NFTs offering exclusive access to nft now’s ecosystem is here. Produced by the N3 Foundation, the NFTs will be released in three minting phases at nowpass.xyz. Phase One begins on March 23 at 10 am ET, Phase Two on March 23 at 2 pm, and Phase Three — the public sale of the NFTs — starts on March 24 at 9 am. Dive deeper Traditional media isn’t just problematic, it’s broken. With the rise of social media and programmatic advertising in the last two decades, media outlets have become addicted to the […]
ChatGPT Is Down: OpenAI Reports Major Outages For ChatGPT And Labs Users via @sejournal, @kristileilani
ChatGPT experienced an outage affecting all users. Find out where to go to get the latest updates from OpenAI. The post ChatGPT Is Down: OpenAI Reports Major Outages For ChatGPT And Labs Users appeared first on Search Engine Journal.
Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead Costs
Learn how to work more efficiently with smaller in-house marketing budgets by executing SEO strategies that only cost money when they work. The post Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead Costs appeared first on Search Engine Journal.
How to Avoid Duplicate Conversions and Recreating the Conversion Funnel for GA4
As you’re probably all too aware at this point, GA4 is coming. Old versions of Google Analytics will be switched off for pretty much everyone come June 2023. While GA4 is improving all the time, there are quite a few things that people are used to seeing in old versions of Analytics which, at the very least, take a bit of creativity in the new world. One example is how conversions are handled. In the old versions of Google Analytics, a conversion could only fire once per session. In GA4 conversions are just another kind of event, so it’s possible […]