March 2023 / 284 posts found
Audience First SEO With HubSpot – Ep. 304 via @sejournal, @lorenbaker
How do you create & use SEO personas? How does that translate into better link building? Find out in this episode of the SEJ Show. The post Audience First SEO With HubSpot [Podcast] appeared first on Search Engine Journal.
How to Structure a Marketing Dream Team for Any Size Company
As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you’re facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you’re in luck. We’ve cracked the code on how to structure a high-performing marketing team, and now, I’m going to share those insights with you. In this post, I’ll walk you through what a marketing team structure looks like for small, midsized, and enterprise businesses, which structure will work best for you, and how to make your first or next marketing hire. Marketing Team […]
You’re Measuring Your Branded SERP Wrong – Whiteboard Friday
Controlling the consumer experience of your brand is key to how people see it and how they interact with it. For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall short. Today, Dominic talks through an example of how they fall short, and how we can do better. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I’m Dominic. I am the founder of Piped Out, and I’m here to talk […]
How To Change Your Default Search Engine In Chrome, Edge, Firefox & Safari via @sejournal, @searchmastergen
Changing your default search engine is a simple and fast process. Follow this guide and discover a new web-browsing experience. The post How To Change Your Default Search Engine In Chrome, Edge, Firefox & Safari appeared first on Search Engine Journal.
What is an Infographic Resume? Examples and Templates
When the modern job search is incredibly competitive, how can you ensure your resume stands out among hundreds of applications? An infographic resume could be just what you need. Here, we’ll explore when to use an infographic resume, what hiring managers have to say about these types of resumes — and how to make one for yourself. Table of Contents What is an infographic resume? When to Use an Infographic Resume Infographic Resume Templates How to Make an Infographic Resume Infographic Resume Examples What is an infographic resume? An infographic resume is a visual representation of your job experience, skills, […]
Responsive Emails: Designs, Templates, and Examples for 2023
Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken? Those are all flaws of static email design. Responsive emails are the answer. Given that more than half of U.S. residents look at email marketing messages on their phones, you need to optimize your emails for multiple screens, including mobile and tablet. Responsive emails use fluid images and tables to remain flexible across different screen sizes. Ultimately, they deliver content designed for each user’s optimal experience. Though responsive emails can be designed using CSS media […]
After Semrush Acquired Traffic Think Tank, What’s Next? Insights From Co-founder Matthew Howells-Barby via @sejournal, @MattGSouthern
Learn about the success of Traffic Think Tank, why it was sold to SEMrush, and career advice for SEO professionals from co-founder Matthew Howells-Barby. The post After Semrush Acquired Traffic Think Tank, What’s Next? Insights From Co-founder Matthew Howells-Barby appeared first on Search Engine Journal.
How A Customer Journey Influences Your Content Strategy via @sejournal, @hethr_campbell
Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads. The post How A Customer Journey Influences Your Content Strategy appeared first on Search Engine Journal.
Web3 and Hollywood: How Omega Runner is Democratizing Storytelling
It’s no secret that Hollywood is small. For decades, a select group of industry gatekeepers has dictated what and where stories were told. No matter how talented, most people won’t ever get to pitch their ideas to the teams capable of bringing them to life. But even with this knowledge, few truly realize how difficult chasing this dream is. Roughly 50,000 screenplays are registered with the Writer’s Guild of America each year — but in 2021, 403 movies were released in the United States and Canada. That’s less than a one percent chance to get your script made into a […]