March 2023 / 284 posts found
Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking via @sejournal, @CallRail
Learn how you can configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data. The post Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking appeared first on Search Engine Journal.
Justin Aversano on How ‘Smoke and Mirrors’ Confronts Loss and Life
The Alpha: Web3 mixed-media photographer Justin Aversano will debut the latest iteration of his well-known Smoke and Mirrors collection at Gabba Gallery in Los Angeles on March 25. The exhibition will consist of 78 limited-edition silkscreen-on-papyrus prints of portraits attached to NFTs. Viewers can see the prints, which depict “healers, spiritualists, creatives, and family,” until April 8. Aversano tells nft now that he has a particularly intimate connection to the pieces in this exhibit. “All of these artworks, all these art projects really come from a place in myself of death,” he explains. Dive deeper Justin Aversano is a household […]
A Web3 Cautionary Tale: The Biggest NFT Brands Had Funds in SVB
On March 10, after days of uncertainty spurred on by $1.8 billion in surprise bond losses, Silicon Valley Bank (SVB) collapsed, sending a tidal wave’s worth of ripple effects throughout the financial industry. The event quickly prompted the U.S. Treasury, Federal Reserve, and the FDIC to step in to effectively circumvent catastrophe and assure depositors of access to all of their funds, whether insured or not. While the situation is still developing, the seeming fiasco has left those in traditional finance to shudder in remembrance of the 2008 financial crisis. Yet, the context of the collapse — that SVB was […]
OpenAI Releases GPT-4: Now Available In ChatGPT & Bing via @sejournal, @MattGSouthern
Open AI launches GPT-4. Discover the capabilities and limitations of the latest AI model, which has human-level performance in various professional and academic benchmarks. The post OpenAI Releases GPT-4: Now Available In ChatGPT & Bing appeared first on Search Engine Journal.
Google Enhances Healthcare Info Access For US Searchers via @sejournal, @MattGSouthern
Google Search streamlines access to healthcare information, leverages AI for provider verification, and boosts mental health helpline visibility. The post Google Enhances Healthcare Info Access For US Searchers appeared first on Search Engine Journal.
Ecommerce Conversion Rates Across Industries (And How to Raise Yours)
Ecommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your site positively or negatively impact how many visitors become customers. Although crucial, there’s often confusion around what’s considered a reasonable conversion rate. Before you evaluate if your ecommerce conversion rate is good or bad, you must evaluate how your performance measures against your industry’s standard. In this article, you’ll learn the ins and outs of ecommerce conversion rates, conversion rate benchmarks across industries, and how you can improve your results. Let’s dig in. For example, […]
Conversational AI: What It Is and How To Use It
ChatGPT has skyrocketed in popularity — it grew to 1M users in just five days. ChatGPT is a conversational AI, and its celebrity comes at a time when many businesses are adopting similar time-saving tools into their marketing processes. This post will go over everything you need to know about conversational AI, including: What is conversational AI? Conversational AI vs. Chatbots How does conversational AI work? Examples of Conversational AI Benefits of Conversational AI Challenges of Conversational AI Conversational AI Statistics At its core, it applies artificial intelligence and machine learning. Common examples of conversational AI are virtual assistants and […]
Should You Focus On Zero Search Volume Keywords? via @sejournal, @rollerblader
Zero search volume keywords are worth going after, but only if they’re relevant to your business. The post Should You Focus On Zero Search Volume Keywords? appeared first on Search Engine Journal.
Google Brings AI-Powered Features To Docs & Gmail via @sejournal, @MattGSouthern
Google introduces AI-powered features in Google Workspace, making writing easier for users with quick draft creation and editing features to streamline the writing process. The post Google Brings AI-Powered Features To Docs & Gmail appeared first on Search Engine Journal.