March 2023 / 284 posts found
CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?
Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How do these solutions differ, and which is best for you? This guide shares the key features of each platform, as well advantages and disadvantages. Let’s get started. CDP vs CRM vs DMP CDPs: How do they work? CRMs: How do they work? DMPs: How do […]
Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model, letting customers determine how much they wanted to pay. Here’s how it worked: When pieces from the collection dropped, they were listed at wholesale prices (around 50% less than retail). Prices raised incrementally each second, capping at the full retail listing. The price pieces sold out […]
Runway Special Edition: Welcome to Metaverse Fashion Week
Welcome back to Runway, where we report to you from the frontlines of the digital fashion revolution. In this special edition, we’re giving you an insider’s look into Metaverse Fashion Week (MVFW), which runs March 28-31. Now in its second edition, Metaverse Fashion Week (originally pioneered by UNXD and Decentraland) is demonstrating interoperability through collaboration with metaverses Spatial — the largest 3D social network — and Over the Reality, a blockchain-based AR platform. Last year’s MVFW was marked with glitches, significant delays, and corrupt displays due to the lack of sophistication in the 3D design capabilities of Decentraland. Despite those […]
Web3 Touches Grass: DAOs and NFT Projects That Incentivize Getting Active
Consider the anatomy of a common degen: Hunched shoulders, disheveled hair, bloodshot eyes, and a complexion as if the sun had ceased to exist. We jest, of course, because this is simply a caricature that even those within Web3 have no choice but to laugh at. Yet, it is still a prominent stereotype of the NFT space — and one that consumers outside of the blockchain surely believe to a degree. The fact of the matter is that both collectors and creators in the NFT space spend a significant amount of time bathing in the pale blue light of a […]
Google Bard vs. the New Bing
This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is the new Bing? “The new Bing” is the product of Microsoft’s unholy alliance with OpenAI, makers of the now infamous ChatGPT. This development promises to have seismic effects on the search ecosystem, with Microsoft’s CEO saying they’re happy to accept “demonetization” of search in their pursuit of market share, and Google extremely concerned about the threat ChatGPT technology poses as an alternative to their core search business. Of course, by […]
Google Search Console Tutorial: Analyzing Traffic Drops via @sejournal, @MattGSouthern
Google’s Daniel Waisberg reveals how to identify and analyze traffic drops using the Search Console performance report and Google Trends. The post Google Search Console Tutorial: Analyzing Traffic Drops appeared first on Search Engine Journal.
Google Announces The Ads Transparency Center And 2022 Ads Safety Report via @sejournal, @kristileilani
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both. The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal.
New Google Search Advisory: Extreme Heat Alerts via @sejournal, @MattGSouthern
Google tackles extreme heat with Search alerts, Tree Canopy expansion, and a $5M investment in climate innovation projects. The post New Google Search Advisory: Extreme Heat Alerts appeared first on Search Engine Journal.
Google Ads Update: Cross-Channel Conversion Credit Import via @sejournal, @MattGSouthern
Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. The post Google Ads Update: Cross-Channel Conversion Credit Import appeared first on Search Engine Journal.
Yoast SEO Founders Invest in WordPress Accessibility Plugin via @sejournal, @martinibuster
WordPress accessibility plugin scans and creates reports on unlimited pages – Free The post Yoast SEO Founders Invest in WordPress Accessibility Plugin appeared first on Search Engine Journal.