March 2023 / 284 posts found
Twitter Marketing in 2023: The Ultimate Guide
Twitter is a social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Businesses, like HubSpot, are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). No matter what, Twitter makes it easy to distribute content with countless users. The thought of reaching hundreds of millions of leads through a free social media platform sounds intriguing, right? But how do you actually ensure you’re generating fantastic […]
6 PPC Strategies To Focus On Now via @sejournal, @LisaRocksSEM
Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year. The post 6 PPC Strategies To Focus On Now appeared first on Search Engine Journal.
Bing AI-Powered Search & Edge Browser Grow Users & Engagement via @sejournal, @martinibuster
Microsoft shares an upbeat report on continued growth in users and engagement for Bing search and Edge Browser The post Bing AI-Powered Search & Edge Browser Grow Users & Engagement appeared first on Search Engine Journal.
The 57 Best WordPress Themes and Templates in 2023
If you plan to create those who create your website on WordPress, you’ll be happy to discover there’s a tremendous collection of beautiful themes you can use to bring your site to life. (Not to mention that WordPress has an entire library of plugins, too.) Because there are so many WordPress themes, finding the right one for your site can be overwhelming. Below, we’ve rounded up the 57 best WordPress themes you may consider when creating your website. Multi-Purpose WordPress Themes Ecommerce WordPress Theme Creative WordPress Themes Niche WordPress Themes Best WordPress Themes: Free Multi-Purpose WordPress Themes Multi-purpose WordPress themes […]
Chili’s Creates A Nostalgic Marketing Moment to Reach Millennial Customers
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Chili’s is back with a new commercial, this time served up with a side of nostalgia. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head). Now, the restaurant chain is reminiscing on that time period in its latest commercial starring singer Brian McKnight. The ad depicts a waiter named Brian who closely resembles McKnight (but insists he isn’t) serenading his […]
DuckDuckGo Enters The AI Race With DuckAssist via @sejournal, @MattGSouthern
DuckDuckGo launches DuckAssist, a new AI-assisted feature that generates natural language answers using Wikipedia. The post DuckDuckGo Enters The AI Race With DuckAssist appeared first on Search Engine Journal.
Op-Ed: We Need a New Blueprint for NFT Marketplaces
One of the primary reasons I was drawn to Web3 was the concept of a new ecosystem where creators are fairly compensated for their work. Verifiable ownership of digital assets, on-chain provenance, and the ability to create and record in an immutable way — Web3 has the potential to completely disrupt the wonderful but exploitative industries of art, tech, finance, music, and more. To me, this looked like the future. I still feel this way. Despite the current actions of marketplaces, I am confident that, as an industry, we will correct the course and remember why we’re here building this […]
No, NFTs Are Not Just Digital Collectibles
The terms non-fungible token (NFT) and digital collectible are increasingly used interchangeably. Not only is this incorrect, but it’s also reductive. The term “digital collectible” minimizes the potential of NFTs as an architectural software primitive, i.e., as a set of code that can be repurposed to build more sophisticated programs or interfaces. For a reasonably simple analogy, think of NFTs as websites. Anyone with a bit of coding knowledge can create a website. They are “hosted” using a unique identifier (URLs vs. contract addresses), can store and display data (text, images, video), and can execute code to perform desired outcomes. […]
When NFT Projects Die: Lessons From Web3 Failures
The Web3 community knows that situations can turn on a dime. From the fall of FTX to Elon Musk’s Twitter takeover, it has become clear that market volatility isn’t the only thing to be worried about. And all it takes is just one tiny event to set off a chain reaction throughout the NFT space. Oftentimes, this can be a positive thing, like Jack Butcher’s Checks changing the trajectory of open editions. On the other hand, events like February’s demise of the Friendsies collection can mean the inevitable spread of fear throughout the metaverse. Although the NFT space enjoyed a […]