March 2023 / 284 posts found
Binance’s AI NFT Tool Attracts Thousands Amidst AI Ethics Concerns
Launching an AI art tool is risky business these days. While the AI-art movement continues to develop, with artists and galleries hosting competitions and physical exhibitions displaying the work of artists using the tools, society remains wary of the very concept. The general public has some reason to be; while many of the critiques lobbed at AI artistry are reactionary and based in fear, there are legitimate, ethical concerns surrounding the tools’ creation and use. But by the looks of it, popular crypto exchange Binance isn’t too bothered by the controversy. On March 1, company CEO Changpeng Zhao announced the […]
How to Advance Your SEO Career – Whiteboard Friday
As SEOs, we know how to optimize websites, but what about our careers? In this episode of Whiteboard Friday, Noah shares his insights from his own search marketing career path, with tips for those people in the beginning and middle stages of their career. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. This is incredibly exciting to be with you here today for Whiteboard Friday. Most of these help you with really cool strategic and tactical stuff, and today we’re going to be optimizing something super different. […]
What is a CRO Test? [+ the 5 Steps to Perform Them Yourself]
Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test. It’s an incredibly powerful toolset that can help marketers unlock valuable insights from user behavior – and significantly optimize their campaigns in the process. In this blog post, we’ll explain what a CRO test is and the steps to run them for maximum impact. CRO tests involve adding, re-arranging, and redesigning elements on your website. They can focus on optimizing the copy, design, or placement of your CTAs, or the length of your headlines, among other […]
How Do You Suggest A Business Invest In Paid Instead Of SEO? via @sejournal, @tonynwright
Should you cut your SEO for PPC? Do your analysis with the whole business in mind with advice straight from expert Tony Wright. The post How Do You Suggest A Business Invest In Paid Instead Of SEO? appeared first on Search Engine Journal.
Google Removes Job Search Experience From South Korean Search Results via @sejournal, @martinibuster
Job Search Experience rich results in Google search is no longer available in South Korea The post Google Removes Job Search Experience From South Korean Search Results appeared first on Search Engine Journal.
The Ultimate Guide to Community Management
Marketers say that having an active online community is key to success in 2023, and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) and internal (employees, vendors, partners, etc.) When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work […]
Your Email Engagement: 10 Ways to Get More People Reading & Clicking
Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons, read on for 10 tips that will give your messages a boost. Table of Contents What is email engagement? 10 Ways to Improve Email Engagement What is email engagement? Email engagement is the measurement of interactions your emails receive. These interactions are measured using certain […]
LinkedIn Highlights 5 New Features For Job Seekers via @sejournal, @MattGSouthern
LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters. The post LinkedIn Highlights 5 New Features For Job Seekers appeared first on Search Engine Journal.
A Guide to Photography NFTs and the Future of Imagery
Never before has society been so visually saturated. Trillions of photos are taken every year, and the popularity of social media and the prevalence of image-based marketing are simply a given at this point. Clearly, image is everything. But, this proliferation of images and the infrastructure surrounding their consumption hasn’t always been for the better. At times, social media has been a particularly fertile ground for the outright plagiarism of professional photographers’ work. In October 2017, photographer Cath Simard shared a picture of a Hawaiian road on her Instagram account. It immediately went viral and was shared across several platforms […]
Microcosms: CoinDesk Unveils Multi-Year NFT Access Pass for Consensus
The utility of Web3 conferences was once undisputed. However, things have changed in recent years. High ticket prices, poorly curated installations, and less-than-inspiring panels have left many dissatisfied. The consensus is that things need to change, and Consensus has answered the call (apologies for the pun). Curated by CoinDesk, Consensus is one of the biggest annual events in crypto and Web3. And it seems that the event team is evolving considerably for the 2023 iteration. Today, CoinDesk announced a series of partnerships aimed at creating a token-gated experience for the event. It’s centered on Microcosms — an NFT collection that […]