March 2023 / 284 posts found
Optimize Your SEO Strategy For Maximum ROI With These 5 Tips [Webinar] via @sejournal, @lorenbaker
Join our next webinar! Get 5 actionable plans that help you uncover the most impactful opportunities for your business and achieve maximum ROI. The post Optimize Your SEO Strategy For Maximum ROI With These 5 Tips [Webinar] appeared first on Search Engine Journal.
TikTok’s US Future Uncertain: CEO Faces Congress via @sejournal, @MattGSouthern
Intense scrutiny at a US congressional hearing explores privacy, data security, and TikTok’s ties to China. The post TikTok’s US Future Uncertain: CEO Faces Congress appeared first on Search Engine Journal.
How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level
If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as “very important.” So, if you want your business to succeed you must make sure your customers do, too. By doing so, you can stack the odds in your favor, ensuring the leads you’re passing to your sales team are a good fit for your business through benefit segmentation. In this post, we’ll go over what benefit segmentation is, why you should use it, and where it can be seen in the […]
Mozilla Open Source AI To Challenge ChatGPT & Bard via @sejournal, @martinibuster
Mozilla announced an open source counterweight against profit-focused AI companies. Will create an open source challenger to ChatGPT and Bard The post Mozilla Open Source AI To Challenge ChatGPT & Bard appeared first on Search Engine Journal.
Google Bard: Everything You Need To Know via @sejournal, @martinibuster
Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.
Product Classification: What It Is & Its Impact on Marketing Efforts
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors. For example, I’ve been buying the same toothpaste for years. I don’t think about testing out a different brand or buying from another retailer. Toothpaste, as it turns out, is a “convenience good.” Shoppers like me usually buy this product without putting too much thought into it. Understanding product classifications like this can help you better market, price, and distribute your products. There are four types of product classification and a variety of reasons why these classifications are important. Let’s dive into each type, so you can […]
Microsoft Launched Its AI-Powered Bing Image Creator – What That Means for Marketers
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Microsoft is keeping generative AI front and center in its search products. In January, the company extended its partnership with Open AI, the maker of ChatGPT with a multi-year investment believed to be worth $10 billion. The following month, Microsoft launched new AI-powered versions of its Bing search engine and Microsoft Edge web browser. This week Microsoft announced the launch of Bing Image Creator — an AI-powered tool that allows users to create images at the click of a […]
10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond via @sejournal, @gregjarboe
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable insights now need to be thoroughly updated in this era of constant change. The advent of OpenAI’s ChatGPT on Nov. 30, 2022, has triggered a “code red” at Google, which rushed out a new experimental conversational AI service called Bard in response to Microsoft’s AI-enhanced […]
The Arbitrum Airdrop Is Coming Tomorrow: Here’s What to Know
The Alpha Now that the excitement around Blur has died down, Web3’s attention has shifted to another airdrop. All eyes are on Arbitrum, the Ethereum layer-two scaling solution launching its token airdrop (ARB) on March 23. Just over one billion tokens will be airdropped to more than 600,000 wallet addresses. The minimum airdrop entitlement is 625 tokens, and the maximum airdrop entitlement is 10,250 tokens. Arbitrum calls the airdrop an “official move” into a decentralized autonomous organization (DAO). ARB holders will be able to participate in voting on essential decisions that affect the Arbitrum One and Arbitrum Nova networks. Dive Deeper If […]
11 Black Founders Driving Innovation in Web3
Similar to Black artists, Black founders are making significant strides in the Web3 space, forging a path for themselves and their communities. However, they are still underrepresented. According to data from Crunchbase, Black founders in the U.S. received approximately $2.254 billion in venture capital funding out of the total $215.9 billion allocated. That’s only about one percent of capital raised. These trailblazers deserve recognition for their innovation, resilience, and the impact they’re making in the decentralized landscape — not just during events like Black History Month, but every day. With this in mind, nftnow has teamed up with Umba Daima, […]