April 2023 / 249 posts found
How To Stay Calm Under Pressure at Work (According to Professionals)
The business world can feel like a place of constant pressure and complexity. We hate stress a lot (because it sucks) but, at work, it can sometimes feel like addressing and dealing with stress can get in the way of meeting deadlines and producing results. Stress should always be addressed, though, because not dealing with it can lead to burnout — a legitimate health condition. In this post, learn why remaining calm under pressure at work is important and strategies to stay level-headed. Why is it important to stay calm under pressure at work? Justin Menkes, the author of Better […]
How Nissan Created A 4-Hour Ad Viewers Don’t Want to Skip
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Many YouTube viewers click “skip ad” as soon as possible, but Nissan figured out how to keep viewers engaged for four hours without reaching for the “skip” button. Keep reading to learn how. The automotive industry is ripe for marketing innovation. Traditionally, outside of the occasional car commercial featuring vehicles driving through various terrains and excursions, most of the marketing happened at car dealerships. Until the pandemic. Between travel restrictions, high interest rates, and supply chain issues […]
Mining for Content Ideas – Next Level
Not to state the obvious, but as marketers, part of our job is to create content. Whether it’s in the form of blog posts, landing pages, social media posts, emails, newsletters, and so on – there’s no way to get around it. It is a critical component of our job. And sometimes, it can be challenging to come up with new ideas or ways to iterate on old ones. With the world consuming content at lightning speed, it is becoming even more difficult to keep up with the expectation of turning out fresh content. We’ve recently published some excellent pieces […]
ProRankTracker, A Leading SEO Rank Tracker, Adds A Powerful New SERP-Checking Tool: Insta-Check via @sejournal, @ProRanktracker
Need to research more search terms in ProRankTracker?Insta-Check can expand your SERP research capability without reconfiguring your account. The post ProRankTracker, A Leading SEO Rank Tracker, Adds A Powerful New SERP-Checking Tool: Insta-Check appeared first on Search Engine Journal.
Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete) via @sejournal, @jonkagan
Do match types still matter? And if they do, which type is the most important one for your business needs? The post Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete) appeared first on Search Engine Journal.
Upcoming Drops: April 24-30
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you as we pull together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
Runway Exclusive: An Inside Look at Digital Fashion Platform DRAUP
Welcome back to Runway where we report to you from the front lines of the digital fashion revolution. Today, we bring you exclusive visuals from DRAUP, a digital fashion platform by Dani Loftus (creator of This Outfit Does Not Exist) launching April 25. Backed by Variant Fund, Flamingo DAO, Ian Rogers, GMoney, Cozomo de’ Medici, Trevor McFedries, and others, DRAUP proposes a mission of “expanding the creative and technological bounds of digital fashion.” Each collection created under DRAUP’s in-house brand is done so in collaboration with a pioneering artist. The inaugural collection, #00: Seen On Screen, features Nicolas Sassoon who […]
Google Updates Googlebot Verification Documentation via @sejournal, @martinibuster
Google updated the Googlebot verification documentation to add guidance about IPs from GoogleUserContent.com The post Google Updates Googlebot Verification Documentation appeared first on Search Engine Journal.
How to Generate Leads on LinkedIn in 2023, According to LinkedIn’s VP of Marketing
LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business. In fact, audiences exposed to brand messages on LinkedIn are 6X more likely to convert, according to data from the social company. But without a clear strategy in mind, the task of lead generation on LinkedIn can feel challenging. Which is why I sat down with Jim Habig, VP of Marketing at LinkedIn, to learn some of his key insights, as well as additional tips on how to use LinkedIn for lead generation in 2023 and beyond. Skip to: 8 Tips for Generating Leads […]
How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper’s Head of Enterprise Marketing
In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple enough: include a joke, a curse word, and let people know about the company’s holiday promotion – all in the voice of Ryan Reynolds. The results, in his own words, were “compelling” but also “mildly terrifying.” Admittedly, the Mint Mobile ad is a little stunty. However, it’s a prime example of marketers using AI to streamline the creative process. That said, AI is still in its early stages, and marketers need to know how to use these tools […]