April 2023 / 249 posts found
Key Management Leader At Yoast SEO Steps Down via @sejournal, @martinibuster
Yoast SEO transitions to new leadership following 2021 acquisition by Newfold Digital The post Key Management Leader At Yoast SEO Steps Down appeared first on Search Engine Journal.
11 A/B Testing Examples From Real Businesses
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and finding the right metrics and timing to test can be a tough problem to solve. That’s why you need inspiration from A/B testing examples. In this […]
The 12 Best Social Media Analytics Tools for Marketers in 2023
These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won’t be able to grow your audience, reach, and presence if you don’t understand the data behind it all. In-depth knowledge about the status and success of your social media marketing will offer actionable insight into things like which strategies should remain in place and what you should change or experiment with in order to grow. Social media analytics tools are able to help you with just that. In this […]
Google Bard Adds Coding Capabilities via @sejournal, @MattGSouthern
Google expands Bard’s capabilities to include support for programming tasks in 20+ languages and debugging assistance. The post Google Bard Adds Coding Capabilities appeared first on Search Engine Journal.
The Content Aggregator Guide for 2023
Those who know me, know that I have a healthy obsession with travel, and so, I often pour through travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation. Since they’re not solely for travel sites, content aggregator sites can be a useful strategy. Marketers can reach new audiences, and consumers can find relevant resources. In this post, you’ll learn what content aggregation is and discover high-quality sites. Table of Contents How Content Aggregators Can […]
4 Types of Arificial Intelligence & What Marketers Are Using Most (Research)
You’ve likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you’re like me, you haven’t “pulled back the curtain” to see how this technology works — until now. Here, we’ll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing. How many types of AI are there? There are four main types of AI: reactive machines, limited memory, theory-of-mind, and self-aware. However, since AI can be categorized by […]
5 Alternatives To AmazonSmile For Integrated Charity Donations via @sejournal, @coreydmorris
AmazonSmile was sunset end of February 2023. Here is a list of the best alternatives that can integrate charity donations for an ethical shopping experience. The post 5 Alternatives To AmazonSmile For Integrated Charity Donations appeared first on Search Engine Journal.
From Birth to Blockchain: The Evolution, and Future of Digital Provenance
Since the first NFT was minted in 2014, digital artists and collectors have praised blockchain technology for its usefulness in tracking provenance, the origin and history of a particular artwork. Never before had artists seen a tool that could do it all like the blockchain, an immutable digital ledger that records transactions without the aid of galleries or other centralized institutions. In theory, “minting” a piece of digital art on blockchain serves multiple purposes: It documents the date an artwork is made, stores on-chain metadata descriptions, and links to the crypto wallets of both the artist and buyer, thus tracking […]