May 2023 / 290 posts found
Google’s SEO Best Practices For News Websites via @sejournal, @MattGSouthern
Google’s Search Advocate team shares SEO best practices for news sites, emphasizing content quality and effective use of structured data. The post Google’s SEO Best Practices For News Websites appeared first on Search Engine Journal.
HomeAdvisor Penalized By FTC For Alleged False Claims About Leads via @sejournal, @martinibuster
HomeAdvisor punished by United States agency for allegedly using misleading tactics to sell leads to home improvement companies The post HomeAdvisor Penalized By FTC For Alleged False Claims About Leads appeared first on Search Engine Journal.
1 In 3 Marketers Say the Recession Will Surpass COVID’s Marketing Impacts: 3 Data Points to Know
The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry. Will the recession shake things up as much as COVID-19 did? While we can’t truly predict the future, one-third of marketers think a recession will have an even bigger impact on their marketing activities than the pandemic, while another 33% say it will be about the same. While you should still take the data above with a grain of […]
Amazon Product Review Best Practices via @sejournal, @AMZRobynJohnson
Don’t let your listing get flagged because of Amazon’s new set of rules. Here are the latest best practices to help you prevent it. The post Amazon Product Review Best Practices appeared first on Search Engine Journal.
How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples via @sejournal, @vahandev
While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4. The post How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples appeared first on Search Engine Journal.
Getting AI Fatigue? What It Is and How To Navigate It
“If you’re not using AI, you’re falling behind” is a statement you might have read and heard frequently in the past few months. It can be a disheartening statement because, as a marketer, you don’t want to be late to the trends, but the amount there is to learn and take in all at once can lead to AI fatigue. You may feel overwhelmed by the daily AI news cycle — which makes sense. In this post, we’ll discuss six ways to prevent personal AI fatigue. What is AI fatigue? AI fatigue can be described as feeling overwhelmed by the […]
How the HubSpot Blog Team Uses AI
Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new normal” in 2022. And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I’ve been on the HubSpot Blog team for over five years, and in that time, I’ve seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. And then, in 2018, we ditched our weekly “throw spaghetti at the wall and see what sticks” brainstorming process […]
Barbie and Boss Beauties Team Up to Bring More Women to Web3
The Alpha: Barbie and Boss Beauties have announced a joint digital collectibles project aimed at bringing more women into the Web3 space. The Boss Beauties x Barbie NFTs will officially launch via Flow on May 18 for $25 per pack. Barbie and Boss Beauties have also announced a $250,000 donation to the Barbie Dream Gap Project and the Boss Beauties Foundation. Dive deeper In a move to bring Mattel’s iconic fashion doll brand into the metaverse, Barbie has joined forces with Boss Beauties to debut their Boss Beauties x Barbie digital collectibles. The collection, which celebrates the 250 careers in […]
Professional Growth: The Value of Smaller SEO Events & Masterminds – Ep. 309 via @sejournal, @lorenbaker
Smaller SEO events have a huge advantage. Find out why and what these two experienced professionals have learned while hosting live events. The post Professional Growth: The Value of Smaller SEO Events & Masterminds [Podcast] appeared first on Search Engine Journal.
Meet 10 Trailblazing Asian Founders Shaping the Future of Web3
If you’re familiar with the commonly used phrase “wait until Asia wakes up,” typically associated with global financial markets and specifically the stock market, it also holds true in the realm of NFTs. While often used in a lighthearted manner, this phrase highlights the substantial influence Asian markets can wield over the global financial landscape, including Web3. The Web3 and NFT landscape is inherently global, and featuring the accomplishments of Asian founders can help build a more interconnected and global ecosystem, with a broader range of perspectives and ideas contributing to its growth and development. In celebration of Asian American […]