May 2023 / 290 posts found
8 Lessons We Learned from These Famous Rebrands [2023 Edition]
Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we’ve seen it done right by some of the biggest names out there. In this blog post, we will explore some of the most notable famous rebrands and what marketers can learn from them to apply to their own businesses. Whether you’re looking to rebrand your business or for inspiration to take your brand to the next level, these rebrands offer valuable insights into what it takes to refresh and modernize a brand successfully. 1. Meta In October 2021, Facebook […]
AI Ethics: How Marketers & Advertisers Should Navigate Them
Artificial intelligence is being introduced to more users every day — using it to shuffle through music, write strategic plans, make images or art, and improve our lives and business. But many people don’t entirely trust it. Lack of transparency and discrepancies in results could prevent the tech from improving, and the implementation of an AI ethical framework can reform that. In this post, we’ll discuss AI ethics and how ethical decision-making can improve the technology. But if you’re in a pinch, jump to the information you need. What are AI ethics? Why are AI ethics important? Biggest AI Ethical […]
Guest Posting In 2023: 15 Tips To Increase Your Brand Awareness via @sejournal, @ronlieback
In this guide, learn how to leverage guest posting; not only does it help to improve SEO but to help your brand reputation, too. The post Guest Posting In 2023: 15 Tips To Increase Your Brand Awareness appeared first on Search Engine Journal.
50 AI Prompt Examples for Marketers to Use in 2023
As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. It’s a new skill that requires an understanding of how to write clear, concise, and effective instructions that a machine can understand. In this article, we’ll share AI prompts marketers can use to optimize their generated results and better meet their marketing needs. If you’re short on […]
How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? Fans of the beauty company e.l.f. don’t seem to think so. Founded in 2004, e.l.f. (an acronym for eyes, lips, and face) was created to offer high-quality cosmetics at a low cost. At the time of its launch, most of e.l.f.’s products cost between $1 to $3. In its first decade, the company experienced a period of steady […]
Upcoming Drops: May 8-14
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you as we pull together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
OpenSea’s Insider Trading Case Is a Wake-Up Call for Web3
Web3 has a bad habit of leveraging its niche, insulated existence as cover to engage in objectionable behaviors. While the nascent state of the crypto and NFT market allows for seemingly boundless opportunities for all types of creatives and builders, its relatively unregulated nature (and promise of earning millions in a moment) can tempt people to act in ways that would result in fines or even jail time in other industries. That Web3 is not beyond the reach of regulatory or punitive oversight is something that the community is reminded of with increasing frequency these days. On May 3, Nathaniel […]
PPC 101: Expert Insights To Enhance Your Strategy via @sejournal, @sejournal
Get your copy of PPC Expert Tips now and learn pro techniques on how to maximize your ad spend with cost-effective campaigns. The post PPC 101: Expert Insights To Enhance Your Strategy appeared first on Search Engine Journal.
5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]
As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Marketers must stay in touch with evolving customer behavior and preferences to ensure their campaigns resonate with their customers. In this blog post, we’ll highlight the top challenges marketers face in understanding audiences from HubSpot’s very own 2023 State of Marketing Report to provide data-driven tips for overcoming them. Challenges Marketers Face in Understanding Audiences 1. […]
15 AI SEO Tools and How to Use AI in 2023 [New Data]
Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website’s rankings. In this article, we’ll explore the various AI tools available to you, but first, let’s dive into how marketers use AI and the definition of AI SEO. How Marketers Use AI What is AI SEO? 15 AI SEO Tools Marketers Should Know How Marketers Use AI We surveyed more than […]