May 2023 / 290 posts found
2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained
Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals get to pool their practical knowledge of what they see impacting clients’ rankings most. Today, we’re going to look at how to set the local businesses you market apart by mastering the tippy-top of the list of factors, with lots of practical tips for improving […]
6 Proven Digital Marketing Strategies For Oil And Gas Companies
Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients. The post 6 Proven Digital Marketing Strategies For Oil And Gas Companies appeared first on Search Engine Journal.
Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.
How Marketing Leaders are Navigating Recession [New Data]
In the last six months, economic trend surveys we’ve conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you’re likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times. To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on […]
The Top Channels for Influencer Marketing in 2023 [New Data]
Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case. The same can be said if you’re an influencer looking for a brand that will take your career to the next level. Whether you’re a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Discover the best social media channels for your next influencer marketing campaign […]
Sotheby’s auction house launches on-chain secondary NFT marketplace
The luxury auction house has developed a fully on-chain sales system where users can purchase curated NFTs on the Ethereum and Polygon networks.
Blur NFT lending protocol gets mixed reactions from the community
Web3 lawyer Jesse Hynes tagged the SEC and stated that they must safeguard investors from this type of activity.
OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data via @sejournal, @MattGSouthern
OpenAI stops training language models such as GPT-4 with customer API data. The post OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data appeared first on Search Engine Journal.
Ray Kurzweil Rebuts Calls To Pause AI Research via @sejournal, @martinibuster
Ray Kurzweil explains why there should be no pause in AI development The post Ray Kurzweil Rebuts Calls To Pause AI Research appeared first on Search Engine Journal.
Blur NFT lending surpasses $16M in loans, led by Machi Big Brother
The milestone comes just one day after the protocol’s launch on May 1.