May 2023 / 290 posts found
How to Perfect Personalized Marketing with the Help of Your Data Warehouse
Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them say they’re missing key information. Data silos are one of the biggest hurdles that prevent businesses from delivering personalized, data-driven experiences to their customers. Only 27% of marketers say their marketing data is fully integrated with their systems and tools, resulting in fragmented and inconsistent […]
11 WordPress Plugins Every Site Should Have via @sejournal, @martinibuster
Eleven WordPress plugins that deserve a place on virtually any shortlist, including some that may improve your current site. The post 11 WordPress Plugins Every Site Should Have appeared first on Search Engine Journal.
16 Best Keyword Research Tools For SEO via @sejournal, @lorenbaker
Keyword research is a vital part of SEO. Here is a look at some of the best platforms you can use to find new opportunities. The post 16 Best Keyword Research Tools For SEO appeared first on Search Engine Journal.
World of Women’s Artfest Reminds Web3 of the True Value of Community
With the noise of memecoin season dying down, the NFT space is turning its eye back to the thing that makes up the heart and soul of the community: art. For those looking to dive back into the cultural side of Web3 (or just interested in checking out one of the most community-based NFT projects out there), World of Women’s Spring Artfest is a must-see. World of Women is a household name in the NFT world. Started by artist Yam Karkai in an effort to represent and onboard women to Web3, the brand’s two main collections — World of Women […]
What Is ERC721-C, and Could It Solve Web3’s Royalty Issues?
Creator royalties have become a major point of contention in the NFT space. This shouldn’t be news to anyone who claims Web3 as their stomping ground. But what should be surprising is that the debate surrounding the necessity of royalties has failed to make any truly significant progress since its inception. Sure, most of the NFT space’s most prominent marketplaces have taken a stance on the matter. Still, by and large, innovations like Manifold’s Royalty Registry have fallen short of ensuring creators receive their dues. That isn’t to say there aren’t builders actively trying to remedy the situation though. There […]
Art Blocks Resurgence? Collections See Revival Following Sotheby’s 3AC Sale
Art Blocks is currently witnessing a remarkable revival, demonstrated by transaction volumes that we haven’t observed regularly since the onset of the bear market. During a May 23 Proof Daily Countdown episode, NFTStatistics shared that Art Blocks achieved over $1 million in trading volume on May 22. This marks the first time it’s seen these heights since March. Major sales followed, with Ringers #30 going for 52.5 ETH and a 370 ETH Fidenza sale, all within a 24-hour period. Popular collections, such as Chromie Squiggles, primarily drove this influx of activity. So, why the sudden rise? A variety of potential […]
AI Search Engine Neeva Acquired By Snowflake via @sejournal, @martinibuster
Data cloud company Snowflake acquires AI technology company Neeva, a company founded by ex-Googlers The post AI Search Engine Neeva Acquired By Snowflake appeared first on Search Engine Journal.
The Complete Guide to Empathetic Marketing
Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. This type of content is much easier to create when it’s informed and driven by empathy. When you put yourself in your customers’ shoes, you can more easily acknowledge struggles and think critically about the best solutions. Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more empathy […]
How to Lock Cells in Google Sheets
Imagine spending hours creating a Google Sheet to share with your team, only to find that a team member accidentally deleted an important column, row, cell, or, even worse — an entire sheet. That can be frustrating. However, it’s entirely preventable if you lock cells in Google Sheets. As it turns out, with just a few clicks of a mouse, you can lock cells and entire sheets in Google Sheets — meaning, you and your team can work on the same sheet without hindering the next person from completing their assigned tasks. In this post, we’ll go over how to […]
I’ve Optimized My Site, But I’m Still Not Ranking — Help! — Next Level
In her last piece, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you feel like you’ve done all you can, but you’re still not ranking. Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Read on and level up! You’ve optimized your pages, written delightful title tags, concocted a gorgeous description to entice clicks, used your target keyword in your copy with similar words, and your content is good, like really good. As far […]