June 2023 / 301 posts found
Cost Per Acquisition (CPA): A Beginner’s Guide
In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. A better way to measure your content’s converting capabilities is cost per acquisition. This metric is a better indicator of whether your content is engaging and emotionally resonant enough to persuade your audience to stay and, ultimately, buy your product or service. Read on to learn more about what exactly it is, the formula for calculating it, how its bidding process works, and some principles for crafting creative and convincing ad […]
Everything You Need to Know About Functional Resumes
Not sure how to make your resume really pop? Wondering how to highlight your skills and experience, despite any possible gaps? You might benefit from a functional resume. Luckily, this article closely examines everything you need to know about functional resumes, including what they are, when to use them, and the benefits they offer. So, whether you’re new in the workforce, changing careers, or have experienced some time unemployed, a functional resume can help you attract potential employers. What is a functional resume? The Benefits of Functional Resumes When to Use a Functional Resume Limitations of Functional Resumes How to […]
Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling via @sejournal, @brookeosmundson
A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business. The post Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling appeared first on Search Engine Journal.
Google Ads Postpones Data-Driven Attribution Switch To Mid-July via @sejournal, @MattGSouthern
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared first on Search Engine Journal.
How to Convert an Excel Document to a Google Sheet
Are you tired of wrestling with Excel spreadsheets? Perhaps you’re looking for a more collaborative and user-friendly experience for your team. Using Google Sheets may be the answer to your frustrations. The cloud-based platform makes it easy to manage and organize data. You can also work collaboratively within the same interface you’re used to with other Google products. No matter where your colleagues live, you can work together. Getting started is easy. Keep reading to learn how to convert an Excel document to a Google Sheet and vice versa. The Benefits of Converting Excel Documents to Google Sheets How to […]
What the Prolonged Reddit Blackout Could Mean for Marketers
Reddit is in a standoff with some of its users. The platform announced plans to limit access to its API for third-party developers, charging for access to data. The decision to charge is an effort to increase profitability for the platform, which is preparing for a potential IPO. However, the change could further derail the company’s ability to go public. According to some volunteer moderators (who are critical to Reddit’s operating model), the change will price out third-party applications that help them facilitate conversations on the platform. In response, over 8k subreddits have become private since June 12, essentially going […]
What are Ethscriptions? Inscriptions on the Ethereum Blockchain, Explained
Bitcoin Ordinal Inscriptions have significantly impacted the Web3 space since the Ordinals protocol was introduced in January 2023. Millions upon millions of Inscriptions have been minted, inspiring established projects to expand from Ethereum and Solana to Bitcoin. Ordinals also seem to have inspired Ethscriptions — a recently launched (and quickly adopted) protocol that enables the creation and sharing of digital entities on the Ethereum blockchain (as long as they’re under 96 kilobytes). Created by Tom Lehman, co-founder of Genius.com, the innovation has sparked considerable interest since its June 17 launch, with over 130,000 Ethscriptions generated to date. To add to […]
Binance to Integrate Lightning Network for Faster Bitcoin Transactions
Binance, one of the world’s largest crypto exchanges, is seeking to make a major upgrade to its Bitcoin infrastructure. After developer and Taproot Wizard founder Udi Wertheimer reported finding “Binance nodes” on the Lightning Network on June 16, the exchange giant has now revealed its intention to integrate Lightning, a layer two scalability solution built on the Bitcoin blockchain. Binance onboards the Lightning Network Although Binance made this announcement via Twitter in the early morning of June 20, the company did not provide a specific timeline for the completion of the Lightning Network integration, stating that there is still more […]
Yuga Labs Announces ‘HV-MTL Forge’ to Begin in June
Things are once again heating within the Yuga Labs NFT ecosystem — and this time, it all has to do with HV-MTL. Launched in March 2023, the Bored Ape-adjacent NFT collection has already gained significant traction in Web3 and is about to undergo a major evolution. Billed as one of the “final” stops in the still-evolving, multi-part MDvMM.xyz saga, information about HV-MTL has slowly been unveiled over time. But now, we know that all 30,000 HV-MTL mech NFTs will soon become interactive, as Yuga has announced season one of the “HV-MTL Forge.” What to know about the HV-MTL Forge Announced via Twitter, […]
OpenAI Considers ‘App Store’ For ChatGPT via @sejournal, @MattGSouthern
OpenAI explores launching an ‘app store’ for AI models, potentially challenging current partners and expanding customer reach. The post OpenAI Considers ‘App Store’ For ChatGPT appeared first on Search Engine Journal.