June 2023 / 301 posts found
What is Global Marketing? See 13 Businesses with Brilliant Strategies
Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. A global presence is possible for any business with a creative strategy and an understanding of world markets. Let’s go over what a good global marketing strategy looks like and the best examples worldwide. Global marketing isn’t a new concept. Established companies like Coca-Cola have been using this strategy to reach their international consumers for decades. With the invention of social media, websites, and other online advertising agencies, global marketing has become very easy. Both small […]
How ClownVamp Is Bringing Queer Visibility to Web3
Artists who use AI tools like Stable Diffusion and Midjourney often catch flack for producing work that is somehow cold, unfeeling, or lacking a distinctly “human” touch. The great irony buried just beneath the surface of this critique is twofold; first in that it glosses over the necessarily collaborative nature of such tools. But the second rebuttal to that kind of decontextualized condemnation contains an almost poetic paradox: after all, the machine learning processes that form the foundations of these programs are part of a field of study that is specifically geared toward replicating human intelligence. In other words, reproducing […]
German Intelligence Agency Launches NFT Collection to Attract Cybersecurity Talent
As part of a truly unusual recruitment drive, the German Intelligence Agency, Bundesnachrichtendienst (BND), has launched an NFT collection called Dogs of BND. The initiative aims to attract tech-savvy individuals adept in blockchain technology and NFTs to aid in combating cybercrime. Inspired by the agency’s Pullach branch service dogs, Inka and Alex, the collection comprises 999 generative avatar images of dogs with varying characteristics. This includes many standard PFP traits, such as background colors, outfits, eyewear, headgear, and hairstyles. Although the collection is fully minted on the Ethereum blockchain, the pieces within it can only be obtained by users willing […]
Zora Launches Its Own Layer 2 Chain: Zora Network
On June 21, the NFT marketplace Zora announced the launch of Zora Network, a new layer 2 blockchain solution meant to provide improved digital infrastructure to the artists and brands that have used their platform in the past. The network, which is supported by over 35 Web3 entities — including Sound.XYZ, Rainbow Wallet, and PleasrDAO — will be able to better serve the platform’s 100,000 monthly active users by unlocking structural advantages for Zora’s platform and ensuring its ability to scale properly. In the context of blockchain tech, a layer 2 solution is a secondary protocol built on top of an existing […]
Enhancing SEO Content Writing With AI: Opportunities & Challenges via @sejournal, @lorenbaker
Boost SEO & ramp up content strategy using AI. Learn how to effectively integrate AI into your content marketing. Watch on-demand, now. The post Enhancing SEO Content Writing With AI: Opportunities & Challenges appeared first on Search Engine Journal.
How to Use Facebook Live: The Ultimate Guide
It’s no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million live video viewers in 2023. ; Facebook Live is the second-most popular live stream video platform in the U.S., and it’s a valuable tool for forging an authentic and valuable connection with audiences. In this post, we’ll walk through: In this post, we’ll walk through: What is Facebook Live? How To Broadcast on Facebook Live via Your Mobile Device How To Go Live on Facebook From Creator Studio App How To Go Live on Facebook From a Desktop Facebook […]
MozCon Field Guide: Exploring Summertime Seattle
MozCon 2023 is fast approaching (taking place August 7 & 8), and we here at Moz are so excited to see all the IRL and virtual attendees! As the event draws closer, we think it’s a great time to remind folks of everything you can do while visiting the Emerald City. Nestled up in the corner of Washington state, surrounded by forests, mountains, and the Puget Sound, Seattle is the largest city in the Pacific Northwest (PNW). It is home to industry giants like Amazon, Microsoft, Starbucks, and Boeing and is the birthplace of Grunge music (think Nirvana, Soundgarden, and […]
Google Search Console Adds INP To Core Web Vitals Report via @sejournal, @MattGSouthern
Google prepares for 2024’s Core Web Vitals update by adding Interaction to Next Paint (INP) reporting to Search Console. The post Google Search Console Adds INP To Core Web Vitals Report appeared first on Search Engine Journal.
Google Analytics 4 Rolls Out New Conversion Attribution Settings via @sejournal, @MattGSouthern
Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign’s ROI. The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first on Search Engine Journal.