July 2023 / 264 posts found
How to Conduct a Competitor Analysis — The Complete Guide
Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template How to Conduct Competitor Analysis Competitor Analysis Report Best Practices Competitor Analysis Example What is a competitor analysis? Imagine a competitor analysis as if you were going snorkeling in your competitor’s SEO ocean. You get to explore how they’ve set up their SEO strategies and […]
How Duolingo Struck Social Media Gold with Unhinged Content
Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era. The language-learning app first established a TikTok presence in early 2021 and found its stride by sharing funny videos featuring the sassy owl Duo. Since then, Duolingo’s TikTok account has grown to nearly 7 million followers and accumulated over 147 million likes from various viral videos. How did Duolingo do it? By embracing “unhinged” marketing. What is unhinged marketing? When brands take less of a polished, perfect approach to social, and embrace more chaotic conversational moments, it’s often referred to as unhinged […]
Now AI: Roope Rainisto’s AI Video Tips, SEC’s Warning & More
There’s a reason that artificial intelligence has taken center stage in humanity’s collective mind in recent months, and it’s not simply because of the proliferation of new tools that are now ubiquitous parts of our lives. AI is not a new feature of our society; machine learning has been influencing civilization as we know it for decades. But over the last year, some of our most brilliant and inventive minds have helped realize AI models that force us to interrogate deeply-held assumptions about the human condition. The dynamic at the core of what makes us uncomfortable about these technologies is […]
SEC Chair Warns of Heightened Financial Fragility from AI
In a recent address to the National Press Club in Washington, Gary Gensler, Chair of the U.S. Security and Exchange Commission (SEC), expressed concern over the potential economic instability that could arise from the monopolization of artificial intelligence development by major tech corporations, particularly for applications in financial markets. Gensler emphasized the potential for AI to amplify financial instability, suggesting that the technology could encourage a herd mentality among individual market actors. This could occur if these actors make similar decisions based on identical signals received from a fundamental model or data aggregator. “Model risk management tools, while lowering overall […]
Louis Vuitton, Pharrell Reveal ‘Speedy’ Bag NFT with IRL Claim
Nearly 93 years after its creation, Louis Vuitton’s iconic Speedy bag has been reimagined as the luxury fashion house announced the Speedy 40 VIA on July 17. The bag, which was designed in collaboration with Pharrell, is currently claimable as a digital collectible, with the physical version set to be released in January 2024. As part of LV’s first VIA journey, the Speedy 40 VIA is only available to Treasure Trunk NFT holders, the fashion brand’s access token that dropped in June. Louis Vuitton VIA. The first VIA journey is now available. Discover the Speedy 40 VIA @Pharrell, revisiting the […]
8 Ways To Supercharge Your Alt Text SEO Strategy via @sejournal, @alttext_ai
Boost your SEO with strategic alt text. Learn how to optimize your images, save time, and improve your ranking potential with an AI SEO tool. The post 8 Ways To Supercharge Your Alt Text SEO Strategy appeared first on Search Engine Journal.
Essential GA4 Reports You Need To Measure Your SEO Campaigns via @sejournal, @coreydmorris
GA4 is here and there are essential reports for SEO measurement and reporting to know. Here are the reports you need to get familiar with The post Essential GA4 Reports You Need To Measure Your SEO Campaigns appeared first on Search Engine Journal.
Meta And Microsoft Release Llama 2 Free For Commercial Use And Research via @sejournal, @kristileilani
Meta and Microsoft announce expanded AI partnership to release Llama 2, an open-source LLM, free to global partners and supporters. The post Meta And Microsoft Release Llama 2 Free For Commercial Use And Research appeared first on Search Engine Journal.
Google’s Tips To Enhance Your Business Reputation & Trust via @sejournal, @MattGSouthern
Google offers a checklist for businesses to build customer trust through establishing legitimacy, transparency, reputation management, and professional design. The post Google’s Tips To Enhance Your Business Reputation & Trust appeared first on Search Engine Journal.
20 Great Landing Page Examples You’ll Want to Copy in 2023
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company’s industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer. Quick tip: Want […]