July 2023 / 264 posts found
Google On Fixing Discovered Currently Not Indexed via @sejournal, @martinibuster
Google’s John Mueller answers whether removing non-indexed pages will help get other pages indexed The post Google On Fixing Discovered Currently Not Indexed appeared first on Search Engine Journal.
Explainer Videos: 10 Examples for Marketers
Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience? Fortunately, this article has simple tips and excellent examples to help you get started. What is an explainer video? An explainer video is a short video that communicates how something works in a simple way to its target audience. Explainer videos are often used in marketing to show the benefits of a product or service and how they work. Explainer videos […]
8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs via @sejournal, @kristileilani
Microsoft Advertising’s latest updates include AI-enhanced predictive targeting, RSA improvements, and a range of other features designed to optimize ad performance and streamline advertising processes. The post 8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs appeared first on Search Engine Journal.
How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data]
AI may sound like a new tech trend, but it’s actually been around in the lives of business owners, marketers, and consumers for years. So, how has the perception of AI changed over time? To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. We then compared that data to our 2023 State of AI Survey, in which we surveyed 1,350+ business professionals. How People Felt About AI in 2017 How People Perceive AI in 2023 How AI’s Perception Could Change How People Felt About AI in 2017 In […]
Using the New “E” in E-E-A-T To Generate Interest in Your Brand
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes the importance of including relevant first-hand experience with any subject matter. What does it mean for publishers? We’ll cover that and more below. Understanding E-E-A-T Guidelines Each part of E-E-A-T is essential for great content: Experience: Real-world or first-hand experience with the topic. Expertise: Extensive […]
Wolf Game Launches New PvP Arena, “The Peak”
Popular blockchain-based Wolf Game has announced the introduction of a brand-new feature: The Peak. The Peak is a new PvP arena that offers an opportunity for avid Wolf Game players and new entrants to engage in three mini-games, all for $WOOL rewards. In a press release, the Wolf Game team says it envisions an evolving landscape of competitive gaming with the potential to introduce team play, tournaments, life-and-death stakes for Sheep and Wolves characters, and collaborations with well-known brands. Wolf Game has made significant strides since its inception, generating almost $150 million in sales. The venture has caught the attention […]
StepN Paves the Way for Gas Hero, a New Game From Find Satoshi Lab
Web3 development studio Find Satoshi Lab (FSL), famed for creating the move-and-earn lifestyle game StepN, has unveiled a new game: Gas Hero. They’re launching a competition called Shape the Legends, Share the Glory to commemorate the release. The competition urges community members to design their own version of the game’s NFTs — called Genesis Heroes — for a chance to win two percent creator royalty fees as well as a portion of the game’s utility token, $GMT. This competition signals a possible shift in Web3 gaming, encouraging the participation of its players even before the game’s launch. Gas Hero will […]
Terraforms Are Trending, Here’s Why You Should Be Paying Attention
Every once in a while, an NFT advent arrives that shakes the foundations of Web3. At first, the sole innovator of the metaverse seemed to be PFPs. Then came text-based NFTs, open editions, minigames, and so on — expanding outward to more conceptual advents like Soulbound Tokens and phygital goods. Anecdotally, it’s been anyone’s guess as to what might set off a new trend and bring both interest and copycats to a budding sector of the NFT market. Yet, after many hype cycles have come and gone and with no clear breadwinner currently in sight, an unlikely suspect has reemerged […]
Google SGE: Early Local Search Data
If the local version of Google’s Search Generative Experience (SGE) experiment rolls out broadly, what will that be like for local business owners and their marketers? This is the question I set out to answer with a small study geared to gather some early basic data. Bearing in mind that there is no guarantee that the present version of SGE will roll out or will look exactly as it does now, I have what I hope are some interesting takeaways for you today! Methodology With SGE enabled, I performed 50 manual local searches. 100% of these searches generate local packs […]