July 2023 / 264 posts found
On-chain derivatives are DeFi’s next boom opportunity — Apollo Crypto
With centralized exchanges coming under increasing scrutiny, Henrik Andersson has touted the promise of decentralized derivatives.
Microsoft Launches Free AI Training With Professional Certificate via @sejournal, @MattGSouthern
Microsoft partners with LinkedIn to offer free AI skills training and certification amid rising workforce demand. The post Microsoft Launches Free AI Training With Professional Certificate appeared first on Search Engine Journal.
Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal – Ep. Special via @sejournal, @Amanda_ZW
Loren Baker has seen and learned a lot in 20 years of Search Engine Journal. He shared some of them in our special 20th Birthday episode The post Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal [Podcast] appeared first on Search Engine Journal.
How to Combat SERP Volatility
Have you ever lost keyword rankings and felt a sudden wave of panic? If so, you’ve likely been on the wrong end of SERP volatility, meaning periods of extreme fluctuation in keyword rankings. But before you go into optimization overdrive without any concrete strategy, the most important thing to remember is to take a deep breath and not panic. In fact, SERP volatility is a normal part of today’s highly competitive world of SEO. So once you’ve collected yourself, take time to analyze your data, pinpoint the cause, and make changes to content (or sometimes not), with full confidence. To […]
Google Predicts £400 Billion Economic Boost From AI In UK via @sejournal, @MattGSouthern
Google report: AI could add £400bn to UK economy by 2030. AI aids workers, boosts skills, and spurs social innovation. The post Google Predicts £400 Billion Economic Boost From AI In UK appeared first on Search Engine Journal.
Google Ads: How To Boost Revenue & Optimize For Offline Sales via @sejournal, @lorenbaker
Unlock the secret to scaling your Google Ads & optimizing offline conversions! Join industry leaders in our on-demand webinar. Access now! The post Google Ads: How To Boost Revenue & Optimize For Offline Sales appeared first on Search Engine Journal.
Generative AI Integration SERPs And PPC Advertisers via @sejournal, @siliconvallaeys
Adapt your ads for Bing generative SERPs and Google’s chat-based generative Google Search Experience with this detailed guide. The post Generative AI Integration SERPs And PPC Advertisers appeared first on Search Engine Journal.
The 15 Best Excel Alternatives
Excel is one of the world’s most popular spreadsheet programs, with an estimated 1.1 billion people using it for data organization, analysis, and reporting. While it’s a commendable data system for teams within a business, it’s not free. A standalone copy of Excel costs $159.99, and a personal Office subscription is $69.99 per year for one user. Microsoft Excel might be the big cheese of data analysis and management, but it’s not the only tool in town. So, whether you’re looking for a free alternative, a cloud-based solution, or a tool with more advanced features, this article has something for […]
Barbenheimer: The Stark Marketing Differences Between This Summer’s Biggest Blockbusters
It’s shaping up to be a big month at the box office as the highly anticipated films Barbie and Oppenheimer gear up for release on July 21. When the initial Barbie trailer dropped this spring, we covered why the film’s online selfie generator was a nod to nostalgia marketing. As we get closer to the release date, the film’s marketing engine has gone into overdrive leaning heavily into partnerships and experiential marketing. Here are just a few (yes, a few) of the tactics deployed by the Barbie marketing team: A “DreamHouse” in Malibu hosted by Ken on Airbnb A giveaway […]