July 2023 / 264 posts found
Marketing 101: The Ultimate Guide for Beginners
If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget. The key to getting started is knowing the fundamentals. Here, I’ll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Cost-Effective Marketing Channels Building Your First Marketing Strategy Cost-Effective Marketing Channels If you’re just getting started with marketing, here are a […]
Mastering Performance Marketing: How To Take Your Campaigns From Good To Great [Webinar] via @sejournal, @hethr_campbell
Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. Reserve your spot today! The post Mastering Performance Marketing: How To Take Your Campaigns From Good To Great [Webinar] appeared first on Search Engine Journal.
OpenAI, Google, Microsoft, and Anthropic Form AI Safety Forum via @sejournal, @kristileilani
Learn about the Frontier Model Forum, an initiative by OpenAI, Google, Microsoft, and Anthropic to ensure the safe and responsible development of frontier AI models. The post OpenAI, Google, Microsoft, and Anthropic Form AI Safety Forum appeared first on Search Engine Journal.
How to Reset Your View of ChatGPT to Optimize Results
ChatGPT has exploded in popularity, and people are using it to write articles and essays, generate marketing copy and computer code, or simply as a learning or research tool. However, most people don’t understand how it works or what it can do, so they are either not happy with its results or not using it in a way that can draw out its best capabilities. I’m a human factors engineer. A core principle in my field is “never blame the user.” Unfortunately, the ChatGPT search-box interface elicits the wrong mental model and leads users to believe that entering a simple […]
Mastercard, Billboard to Drop 5 New Artist Singles as NFTs
Mastercard and Billboard are poised to unveil a brand new showcase on Thursday, July 27 at 3 pm ET, dropping five new singles as NFTs through the culminating release of its trailblazing Web3 music initiative, The Mastercard Artist Accelerator. The Accelerator, which was announced earlier this year and officially kicked off in April, was initially conceived with the vision of equipping budding artists with the requisite tools, acumen, and opportunities to carve their niche in the rapidly evolving digital music landscape. The latest release of Mastercard’s program represents another step in artist and platform attempts to reshape what many see […]
Beatport Debuts New Marketplace, First Digital Collectible Series
Beatport, an online music platform dedicated to electronic and dance music DJs, producers, and fans, has announced its new marketplace, Beatport.io. This platform aims to act as a Web3 space where artists and labels can share their music and art in new, collectible formats. Web3 venture builder Define Creative collaborated with the company to build the marketplace on Aventus, a parachain in the Polkadot ecosystem. Save the date: 27 July at ███▓▒░… #NACHTS @nachts_berlin pic.twitter.com/mC1fBYnjrt — Beatport.io (@btprtio) July 26, 2023 Introducing NACHTS The first project to be featured on Beatport.io is NACHTS, a multi-part art digital art collection representing […]
Lead Scoring: The Value In B2B Marketing via @sejournal, @macuraa
Unlock your company’s full potential with lead scoring and increase revenue. Read the best practices to follow, including types of lead scoring, benefits, and more. The post Lead Scoring: The Value In B2B Marketing appeared first on Search Engine Journal.
Use Google Ads AI & Machine Learning To Run Better Campaigns
Our jobs are changing. Each day, Google Ads relies on a combination of AI & machine learning to manage more of the hands-on work we used to do as campaign managers. This means the future of our work is going to be very different. We are no longer on the court playing basketball. We are now the coach guiding our team to the finals. Our team, in this case, is Google Ads now. Our job is about guiding the machines and technology and ensuring we are headed in the right direction. If we are not headed in the right direction, […]
Google Encourages Performance Max Upgrade For DSA And GDA via @sejournal, @kristileilani
Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies. The post Google Encourages Performance Max Upgrade For DSA And GDA appeared first on Search Engine Journal.