August 2023 / 292 posts found
RECUR to Discontinue Platform, Plans to Move Metadata to Filecoin
RECUR, a Web3 platform best known for its big-name IPs like Rugrats and Hello Kitty, announced the discontinuation of its platform on August 18. Echoing the gravity of the decision, RECUR stated on Twitter that it was not an easy decision. They cited “Unforeseen challenges and shifts in the business landscape” as the reason for its closing, adding that it made it increasingly difficult for them to “continue providing the level of service and dedication that [they] have always strived to maintain.” Today, with heavy hearts, we must share some difficult news. After much contemplation and consideration, we’ve decided to […]
The Ultimate Multichannel Ecommerce Marketing Guide: How To Drive Discoverability, Performance & Sales
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, you must embrace a strategic approach that spans multiple channels. But multichannel marketing comes with a unique set of challenges: Optimization: Product data must be optimized and updated to meet the needs of various sellers like Google, Amazon, etc. User Experience: Customer shopping experiences should […]
16 Best Email Previewing, Testing, & Rendering Tools
You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. In this post, we’ll discuss the best free and paid email testing, previewing, and rendering tools you can use to make sure your emails are ready for the eyes of your leads and customers. What is an email previewer? An email previewer is a tool that helps you preview your messages before sending them to your list. Previewing your messages ensures your emails are professional, error-free, easy to read, and ready for your leads […]
Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. How’s it going? My name is Jon Earnshaw. I’m the Chief Product Evangelist at Pi Datametrics, and today I’m going to be talking about a subject that is super close to my heart, and it’s been close to my heart for over 15 years. When I was analyzing the SERP one day and I started […]
How to Make a Video on iPhone (Expert Tips)
It’s an understatement to say that video is important to a successful marketing strategy. 92% of marketers report that videos give them a positive ROI. You may think you need expensive equipment to create a high-quality marketing video, but you’re actually all set if you know how to make a video on an iPhone. Sounds too good to be true? Don’t worry. In this post, we’ll walk you through our tips and best practices for filming high-quality marketing and social media videos with your handy iPhone and a few other tools. Tips for Shooting Videos with an iPhone Here are […]
How to Make an Ad: A 15-Step Guide [+Expert Tips]
Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market — from differing platforms and ad types to target audiences — can frustrate efforts to capture customer interest and drive ROI. How do you choose the right medium to promote your platform? What metrics matter? And once you decide, how do you actually make the ad? Our comprehensive ad-making guide has you covered. Let’s go. Featured Resource: Advertising Planning Templates & Kit To make your advertising planning easier, […]
Now Runway: Paris Hilton and 11:11 Media Unveil ‘Slivingland’ on Roblox, Gucci Flagship Launch & More
Welcome back to Now Runway, where we report to you from the frontlines of the digital fashion and luxury revolution. Today we report to you from New York for the first time in nearly 3 months and we are rejuvenated witnessing summer fashion in the streets of SoHo after spending some time in the fashion desert of Las Vegas during DEF CON. A lot happened this week so we will touch upon a few highlights. BAPE® announces its latest limited edition sneaker release, in collaboration with adidas Originals. Coach and Kate Spade parent company, Tapestry splurges $8.5 billion to buy […]
Next Up: Selin Çınar on Nostalgia, Innovation, and Fantastical Creatures
Selin Çınar, renowned under her moniker “Axstone,” is a standout Turkish illustrator who masterfully melds the old with the new. With a career spanning over 15 years, Çınar has not just left her mark within the traditional art world but has also embraced the ever-evolving digital realm, the world of NFTs. Selin Çınar (Axtsone) Selin’s art is an intricate dance of innovation, fun, and nostalgia. One is instantly reminded of vintage computer games and MS-DOS icons upon viewing her pieces – a testament to her early encounters with gaming that incited a unique brand of excitement in her. This love […]
How OnCyber’s World Builder is Open Sourcing Community Creativity
OnCyber, the Web3-based multiverse for creators, best known for its virtual environments that enable an elevated experience of digital assets, has recently released a significant update that aims to harness the collective creativity of the broader Web3 community. Concept to cultural phenomenon To understand the new tool, WORLD BUILDER, we spoke with the platform’s founder and CEO Rayan, to provide perspective on the gravity of OnCyber’s continued adoption and success, which took us back to its origins. “OnCyber was started in early 2021, with the premise of being the easiest place to showcase NFTS through immersive experiences,” he explained, adding […]