August 2023 / 292 posts found
Balancing Creativity With Caution When Using AI to Create Content
I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you’ll understand the allure of generative artificial intelligence (AI) tools like ChatGPT for marketers, whether they are client-side or agency-side. These technologies have the potential to simplify an arduous writing process, helping writers skip the torture of the blank page and fast-forward to the gratification of a published article. It’s a junk food promise, satisfaction without effort. I first dipped my toes into the world of […]
YouTube Strategic Direction Revealed Over Three Key Events in 2023 via @sejournal, @gregjarboe
Gain insight from 3 important events that revealed YouTube’s multidimensional approach – so you can adapt your own video marketing strategy. The post YouTube Strategic Direction Revealed Over Three Key Events in 2023 appeared first on Search Engine Journal.
YouTube Algorithm: Insights From Creator Liaison Renee Ritchie via @sejournal, @MattGSouthern
Rene Ritchie, YouTube’s Creator Liaison, debunks misconceptions and provides new insights into YouTube’s algorithm. The post YouTube Algorithm: Insights From Creator Liaison Renee Ritchie appeared first on Search Engine Journal.
The SEO Evolution: Expert Insights into the Future Landscape of Search
At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year. For one, Google’s integration of generative AI into search will drastically change how users’ find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, SEO strategists, and writers are learning how to leverage AI to create stronger websites and more effective content. This will greatly alter how your competitors’ approach content creation — and it should alter how you approach it, too. Along with AI, Google’s introduced a change […]
Google: Domain Name Is Never Going To Make Or Break Your SEO via @sejournal, @martinibuster
Google’s John Mueller discusses domain names and SEO The post Google: Domain Name Is Never Going To Make Or Break Your SEO appeared first on Search Engine Journal.
Generative AI Adoption Rate Eclipsing Smartphones & Tablets via @sejournal, @MattGSouthern
Generative AI adoption is surging, especially among young people, presenting opportunities and risks for marketers. The post Generative AI Adoption Rate Eclipsing Smartphones & Tablets appeared first on Search Engine Journal.
How SGE & Other Google Search Changes Could Impact Your Traffic [Data + Predictions]
How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google’s way of efficiently using AI to answer complex or multi-step searches. The feature could result in a better user experience, but how can SGE and other Google Search changes affect your website traffic? And how can marketers optimize their web strategy to keep up with this change? This article will explore SGE, other Google Search changes, and how web and SEO professionals prepare for this new SERPs landscape. What is SGE? SGE integrates generative AI capabilities with Google Search results. […]
The Top Brands on Threads & How They Gained Followers So Quickly
Since launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did they grow their platform so quickly? Here’s a breakdown of some of the highest-performing brands on Threads and how they keep consumers on the app engaged. Top Brands on Threads The following brands have amassed a huge following on Threads. Here’s what they do and […]
Microsoft and Aptos Team Up for AI-Web3 Fusion
Microsoft has finally found what it believes to be the perfect partner to begin training its artificial intelligence (AI) models on — Aptos Labs, a layer-1 blockchain firm that is building a ChatGPT-powered chatbot called “Aptos Assistant.” As part of the collaboration, Microsoft’s AI models will be trained using blockchain data that has been verified by Aptos, while Aptos will also utilize Microsoft’s Azure Cloud to run its validator nodes that will hopefully enhance the reliability and security of its services. Aptos Labs, which recently secured $350 million in funding from investors, according to Crunchbase, supports up to 160,000 transactions […]
$8 Million in Crypto & NFTs Mysteriously Burned
Burn, baby! Burn! This week, an unknown crypto user by the name of “nd4.eth” has garnered attention after “burning” or destroying approximately $8 million worth of cryptocurrency and high-valued blue-chip NFTs – with no explanation – leaving the crypto and NFT communities baffled and deeply curious. Unraveling the Mystery of the Spiritual Ethereum Burn! Mystery Wallet nd4.eth aka 0xEfbBc3fa829aF506Bc7AfE1a0C31B3c7419456F7 has ignited the crypto world with a shocking act – burning a staggering 4.6 million dollars worth of #Ethereum! But why? Let's dig deeper into… pic.twitter.com/YUPBKkZeHu — captainteemo (@teemojoshi) August 7, 2023 The anonymous trader destroyed $3.3 million worth of the […]