September 2023 / 203 posts found
The Ultimate Guide to Sponsored Content
Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you. Once relegated to print publications, sponsored content is thriving in the online marketing space. We’ll explain what sponsored content is, give best practices, and provide tips for staying within federal advertising guidelines. Skip to: Sponsored Content Definition Sponsored Content Examples FTC Guidelines Sponsored Content Best Practices This type of content is […]
Tennis is Back: How Social Media Gassed Up the 2023 US Open
The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. Here are a few notable social media moments from this year’s US Open. The US Open Goes All-In On TikTok The US Open might be 142 years old, but it established quite the TikTok presence. The institution’s official TikTok account delivered a steady stream of engaging content covering everything from the latest stats on the court, to relevant pop culture moments, to […]
The Three Pillars Of Content Marketing Strategy
Discover a new way to elevate your marketing strategy by formalizing your company’s approach to content marketing. The post The Three Pillars Of Content Marketing Strategy appeared first on Search Engine Journal.
How Important Is The Keyword In Paid Search? via @sejournal, @navahf
From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy. The post How Important Is The Keyword In Paid Search? appeared first on Search Engine Journal.
Google Updates Crawler Documentation To Fix A Typo via @sejournal, @martinibuster
Google updated official crawler documentation to fix a typo in a user agent string that could cause errors in crawler identification The post Google Updates Crawler Documentation To Fix A Typo appeared first on Search Engine Journal.
YouTube Announces AI-Powered Creative Guidance In Google Ads via @sejournal, @kristileilani
Discover how Google’s new Ai-powered creative guidance for Google Ads could revolutionize YouTube ad campaigns, increase conversions, and decrease ad costs. The post YouTube Announces AI-Powered Creative Guidance In Google Ads appeared first on Search Engine Journal.
September 2023 Core Web Vitals Champ: WordPress, Wix, Duda, Shopify via @sejournal, @martinibuster
Which CMS has the best Core Web Vitals Score? One of the top ranked CMS is totally unexpected The post September 2023 Core Web Vitals Champ: WordPress, Wix, Duda, Shopify appeared first on Search Engine Journal.
Letter of Interest Tips, Templates & Examples [A 2023 Guide]
In today’s competitive job market, a carefully crafted letter of interest is a powerful tool for standing apart from the crowd. In this post, you’ll learn how to write an outstanding letter of interest that gets you noticed, builds interest, and elicits positive responses. What is a letter of interest? Letter of Interest vs. Cover Letter How To Write A Letter of Interest Letter of Interest Example Letter of Interest Template What is a letter of interest? A letter of interest lets a company know you want to work for them in a role they’re not currently or openly hiring […]
How to Optimize Your Products & Services for Social Media Search
In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. @lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So – The King Khan & BBQ Show In HubSpot’s recent Consumer Trends survey, we discovered nearly one-third of consumers use social media apps to search for information. And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize […]