September 2023 / 203 posts found
7 Link Building Tips For Beginners via @sejournal, @BibiBuzzCom
If you add these prospecting angles to your prospecting toolkit, you end up with a varied collection of prospects. The post 7 Link Building Tips For Beginners appeared first on Search Engine Journal.
The Beginner’s Guide to LinkedIn Marketing & Networking
Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today. Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, and increase revenue? With new social networks sprouting up constantly, LinkedIn is a platform that’s often underutilized. The truth is, LinkedIn can be a powerful addition to your social media content strategy. This guide is chock full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to […]
5 Must-Read Books for Building Brands and Wealth by Entrepreneurs of Color
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White authors dominate book publishing, and it can be difficult for people of color to find successful entrepreneurship stories written by founders, CEOs, and marketing executives with similar cultural backgrounds.Penguin Random House, a “Big Five” publisher, reported that 76% of their released books in 2019-2021 were […]
Google Ads Automatically Created Assets Available In 8 Languages via @sejournal, @kristileilani
Google Ads expands automatically created assets for Search ads to Dutch, French, German, Italian, Japanese, Portuguese, and Spanish languages. The post Google Ads Automatically Created Assets Available In 8 Languages appeared first on Search Engine Journal.
How to Use Google Calendar: 21 Features That’ll Make You More Productive
Some things you think will be simple actually end up getting really complex. Google knows this all too well, which is why Google Calendar has plenty of nifty features to simplify scheduling. Your Google Calendar comes with your personal Gmail address, and you won’t believe how simple it is to use and set up. However, when working at a company with a corporate Google account you suddenly have to find out how best to integrate your personal calendar with your weekly meeting schedule. Below are some of our favorite tips, tricks, and features available in Google Calendar. Skip to: Using […]
What is Public Relations? PR Definition Explained
Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation. In this article, we’ll define what public relations is and what to expect if choosing it for a career path. Skip to: Public Relations Definition Being a PR Professional Types of PR PR Damage Control There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.” Public relations isn’t an easy profession to define. In fact, in […]
The ROI of Accessibility in SEO
This article contains some ableist phrases that are debunked and combatted throughout the piece. They have been included to highlight better alternatives. Accessibility should be one of the top priorities for your website in 2024 Disabled people and those with accessibility needs make up a considerable percentage of our clients and customers — but, even if they didn’t, we should care about the end-user experience of those who interact with our products, services, and content. As an SEO professional who has been advocating for accessibility for years, I’ve heard and seen it all when it comes to excuses for not […]
Microsoft Advertising Unveils Video And CTV Ads At DMEXCO via @sejournal, @kristileilani
New on Microsoft Advertising: engage your audience like never before with Video and CTV ads. The post Microsoft Advertising Unveils Video And CTV Ads At DMEXCO appeared first on Search Engine Journal.
Secure Your 2024 SEO Budget With These Tips For Executive Buy-in via @sejournal, @hethr_campbell
Discover how to get things done quickly, make your SEO work more efficient, and turn setbacks into stepping stones. The post Secure Your 2024 SEO Budget With These Tips For Executive Buy-in appeared first on Search Engine Journal.
Creating a Fulfilling Workplace: 5 Guaranteed Ways to Boost Job Satisfaction on Your Team
Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is the degree of joy and fulfillment a person attains from their selected occupation. Would you like your workforce to be driven, devoted, and efficient? Then, you need to focus on their job satisfaction. Research has revealed that content, happy employees are likely to remain in the organization, take fewer absences due to illness, and be more efficient. It falls upon […]