September 2023 / 203 posts found
Google Apologizes As Automated GA4 Transition Surprises Advertisers via @sejournal, @MattGSouthern
Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration. The post Google Apologizes As Automated GA4 Transition Surprises Advertisers appeared first on Search Engine Journal.
Google Streamlines AdSense Site Management With New Tools via @sejournal, @MattGSouthern
Google AdSense streamlines site management with real-time verification, a new meta tag method, and improved ads.txt monitoring. The post Google Streamlines AdSense Site Management With New Tools appeared first on Search Engine Journal.
How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)
As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as content marketing. Fortunately, artificial intelligence can blend with data science in many ways to make your job as a marketer easier without neglecting essential practices like data reporting. We will explore the connection between data science and AI and tools you can use as a […]
GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph
The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO perspective, having a strong brand allows you to do more than just dominate the SERP — it also means you can be part of chatbot answers. Generative AI (GenAI) is the technology shaping chatbots, like Bard, Bingchat, ChatGPT, and search engines, like Bing and Google. GenAI is a conversational artificial intelligence (AI) that can create content at the click of a button (text, audio, and video). Both […]
Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully via @sejournal, @MattGSouthern
Google confronted over search deals in first week of landmark antitrust trial. The post Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully appeared first on Search Engine Journal.
A Conversation with Hotjar: How They Scaled Organic Traffic Into Millions
User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy. It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). More importantly, it is also how we were able to turn this traffic into 1,398% growth in new paying customers during the same time period. Our annual non-branded new visitor numbers are now in the multi-millions, and the heights we’ve hit in the last two years in particular are a testament to the user-centric approach we’ve applied. So how did we do it? […]
How to Switch Platforms as a Creator and Amass New Followers
Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Social media influencers and content creators must always be ready to jump to new platforms or incorporate them into their marketing strategy. This article will discuss seamlessly switching platforms as content creators or influencers while retaining momentum and gaining new followers. 7 Tips for Switching Platforms as a Creator Go where your audience is. […]
How Plural Keywords Impact Search Intent For Ecommerce [Data Study] via @sejournal, @LidiaInfanteM
This original data study reveals impact on search intent, aiding smart decisions for product and category pages. Refine your ecommerce strategy with fresh insights. The post How Plural Keywords Impact Search Intent For Ecommerce [Data Study] appeared first on Search Engine Journal.
How to Get to Inbox Zero in Gmail, Once and for All
We’re inundated with email daily — making it hard to keep track of tasks and manage your workflow. However, organizing your emails doesn’t have to be a pain. In fact, it’s possible to get your Gmail inbox to zero in as little as 15 minutes. While we can’t stop new emails from coming in, we can help you organize it better. I stumbled upon Andreas Klinger’s inbox zero method for Gmail years ago and his method still works for me to this day. In this post, I’ll show you how to organize your Gmail inbox according to Klinger’s method so […]
Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy via @sejournal, @hethr_campbell
Unlock the full potential of your content marketing strategy! Join our webinar on to master the 7 key metrics for content effectiveness. Get expert insights! The post Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy appeared first on Search Engine Journal.