October 2023 / 189 posts found
Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads via @sejournal, @navahf
Discover 9 secrets to achieve peak account performance in both ad networks. The post Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads appeared first on Search Engine Journal.
Celebrating Canada’s Small Business Month With Sustainable Local Biz Tips
Happy Small Business Month to the 1.19 million small-to-medium enterprises (SMEs) in Canada! You employ 10.7 million Canadians (88.1% of the private labor force) and contribute to 50.4% of the gross domestic product (GDP). Your numbers, percentages, and contributions outweigh those of large businesses in many ways, meaning that Canadian SMEs have awesome collective power to be part of the transition to sustainability which we all know we need in order to protect the beautiful earth on which we depend for life. Localized green production is considered one of the top methods of healing the climate, but in order for […]
Google Search Gets New Tools To Surface EV & Energy Info via @sejournal, @MattGSouthern
Google enhances search to guide users toward electric vehicles and sustainable energy options. The post Google Search Gets New Tools To Surface EV & Energy Info appeared first on Search Engine Journal.
HTTP/2 Rapid Reset DDOS Vulnerability Affects Virtually Any Site via @sejournal, @martinibuster
Details of a DDOS vulnerability that affects virtually every modern server is publicly releases The post HTTP/2 Rapid Reset DDOS Vulnerability Affects Virtually Any Site appeared first on Search Engine Journal.
What is Business Casual in 2023? Give Your Office Outfit a Gut Check
I remember my first internship — more specifically, its dress code, which left me googling, “What does business casual mean?” Then, I took a shopping trip for blouses, comfortable slacks, and sensible flats to replace my sneakers. During the tech boom in 1990, many tech companies opted for more laid-back, innovative workwear. This led to the origin of what’s known as “business casual attire.” Soon, other industries and businesses followed, acknowledging the importance of employee comfort over the traditional formality of office wear. But what exactly is business casual attire? Though the term is mostly ambiguously defined, there are some […]
Microsoft Advertising Releases Holiday Season Marketing Guide via @sejournal, @MattGSouthern
Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season. The post Microsoft Advertising Releases Holiday Season Marketing Guide appeared first on Search Engine Journal.
Ranking Factors That Changed In 2023 via @sejournal, @sejournal
Download our 2023 Ranking Factors guide, and learn which key changes in the Google’s ranking systems and signals can help you shape your SEO strategy. The post Ranking Factors That Changed In 2023 appeared first on Search Engine Journal.
How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people. To help inspire you, we found 30 popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos and start ideating your YouTube channel today. How To Come Up With a YouTube Channel Idea There are over 51 million YouTube channels as of 2023, so you may […]
Marketing Techniques: What to Try in 2023
Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics. Of course, marketing a brand online has become much more nuanced and complex, with many techniques at your disposal. To help you learn about the most effective marketing techniques around today, we’ve rounded up the best ones to add to your digital marketing toolbox. Table of Contents Best Marketing Techniques Branding and Awareness Techniques Audience Engagement Techniques Techniques for Driving Traffic Conversion and Nurturing Techniques Branding and Awareness Techniques 1. Brand Storytelling Purpose: […]
Google Search Console Data & BigQuery For Enhanced Analytics
Get unlimited data from Google Search Console with bulk exports to BigQuery. No messy API setup, no pesky 1,000 row limitations. The post Google Search Console Data & BigQuery For Enhanced Analytics appeared first on Search Engine Journal.