October 2023 / 189 posts found
How to Negotiate Your Salary (Script Included)
You’ve done it — after countless informational interviews, phone calls with recruiters, and interviews with hiring managers, you finally received an offer for your dream job. But before you accept it, you need to know how to negotiate your salary. Being able to negotiate now effectively won’t just affect the next year or two of your life. Instead, it will create a snowball effect that could result in significant losses. However, negotiation can feel awkward and intimidating, mainly if you’ve never done it. Here, we will explore how to negotiate a salary to ensure you receive what you deserve. How […]
What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]
If you’ve been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn’t study marketing in college, it’s entirely possible you haven’t heard of the marketing mix. Below, let’s learn about the four Ps of marketing and how they’re still relevant in today’s marketing landscape. The four Ps are meant to help marketers consider everything about a product or service when they’re deciding how to market it for their business. Framing your marketing around the four Ps will […]
How to Collect & Use Your GA4 Data to Transform Your Content Strategy
Content without data is like a property without a foundation — it lacks stability. Without data, you can’t truly understand the impact of your content and what to do next. Victor Ijidola put it best in his recent article on informational content, “You want your content to persuade your readers to do something,” but if traffic is low or sales are slow, chances are your content isn’t working hard enough at generating interest. In the last few years, content marketing has become more data-driven than ever before. Content marketers and SEOs have tools like Moz Pro and Google Analytics to […]
Integrating ChatGPT With Google Sheets For Enhanced Data Analysis via @sejournal, @makhyan
Become more productive by integrating ChatGPT into Google Sheets. Discover 8 ways to use them together in this article. The post Integrating ChatGPT With Google Sheets For Enhanced Data Analysis appeared first on Search Engine Journal.
Domain History: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern
Your domain likely has some history from previous owners. But can domain history impact your Google search rankings? The post Domain History: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
Are Core Web Vitals A Ranking Factor? via @sejournal, @kristileilani
Read on to learn whether there is any connection between Core Web Vitals and improved Google rankings. The post Are Core Web Vitals A Ranking Factor? appeared first on Search Engine Journal.
Is Deep Link Ratio A Ranking Factor? via @sejournal, @kristileilani
Find out if there’s a link between the deep link ratio and better Google rankings in this chapter. The post Is Deep Link Ratio A Ranking Factor? appeared first on Search Engine Journal.
Do People Still Read Blogs in 2023? We Asked Consumers [New Data]
According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI. Despite numbers showing how blogs can benefit business, some marketers and business owners wonder, “Do people still read blogs?” To determine where blog readership might stand today, I surveyed 325 people about how often they read blogs. Here’s what I know: Do people still read blogs anymore? How to Get More Blog Readers Building a Better Blog Do people still read blogs anymore? As a blogger who writes daily, my findings were encouraging; most respondents (29%) read blogs 1-4 times […]
I tried writing a blog post with ChatGPT, so you don’t have to.
If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want? Is it accurate? How can I use it?” Fortunately, you don‘t need to wonder anymore. I tried using ChatGPT to write a blog post, and I will share my experience and let you know […]