October 2023 / 189 posts found
Should Brands Address Social Issues?
When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do in an effort to avoid alienating potential customers. Interestingly enough, consumer preferences on how involved brands should be in social justice movements are evolving in real time as world events unfold. In 2021, 54% of American consumers expressed companies should take a stance on social […]
How To Reduce Your Email Bounce Rate & Boost Email Marketing Campaigns via @sejournal, @zerobounce1
Email is a powerful marketing channel. Learn how to reduce your bounce rate and get a higher ROI from email marketing campaigns. The post How To Reduce Your Email Bounce Rate & Boost Email Marketing Campaigns appeared first on Search Engine Journal.
How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] via @sejournal, @Juxtacognition
What is your site trying to tell you? Conduct an experiment on your website to get the data you need for a strong website. The post How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] appeared first on Search Engine Journal.
5 Types of Holiday Local Business Content You Should Promote
Uncover 5 key types of holiday shopping season content to boost your business’s visibility and thrive this festive season.
Live Blog: Google Parent Alphabet Reports Q3 Earnings via @sejournal, @MattGSouthern
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET The post Live Blog: Google Parent Alphabet Reports Q3 Earnings appeared first on Search Engine Journal.
SGE Responses Continue To Shrink In Google Search Results via @sejournal, @kristileilani
Google’s Search Generative Experience (SGE) appears to be shrinking in SERPs. What does it mean for the future of generative AI in search? The post SGE Responses Continue To Shrink In Google Search Results appeared first on Search Engine Journal.
How to Create a Segment in Google Analytics
Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data. In this post, you’ll learn three ways to create segments in Google Analytics to help you isolate and analyze your data to uncover opportunities. Table of Contents What is segmentation in Google Analytics? How to Create Segments in Google Analytics How to Build Custom Segments in Google Analytics How to Import Segments in Google Analytics from the Analytics Solutions Gallery There are three ways to segment data in Google Analytics. You can […]
Trends In Paid Search: Navigating The Digital Landscape In 2024 via @sejournal, @hethr_campbell
Explore the future of paid search! Discover trends, strategies, and technologies that are shaping the search marketing for 2024. The post Trends In Paid Search: Navigating The Digital Landscape In 2024 appeared first on Search Engine Journal.
How To Identify The Blue Ocean For Link Building Strategy via @sejournal, @_kevinrowe
Revamp your link building methods with Blue Ocean Strategy. Shift from “red ocean” to creative methods, for growth and alignment with Google guidelines. The post How To Identify The Blue Ocean For Link Building Strategy appeared first on Search Engine Journal.
Top 15 Ecommerce Platforms of 2023: Find the Best One for Your Business
Today’s businesses need a reliable ecommerce platform to expand their online presence. Luckily, organizations can simplify operations, provide seamless shopping experiences, and manage their online stores more efficiently with an ecommerce platform. This article explores the top 10 ecommerce software options, highlighting their strengths and weaknesses. Now let‘s find your business’s best ecommerce software solution. In this article, we’ll cover: Online Point-of-Sale Websites Analytics Online Point-of-Sale 1. Shopify Image Source A great ecommerce platform that can handle a large inventory is Shopify. This popular platform offers a range of features, including multi-channel selling and customizable templates. Creating a professional-looking online…