December 2023 / 182 posts found
5 Ways to Use Facebook Search as a Marketer (Even Though Facebook Graph Search is Gone)
Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it. Turns out I wasn’t the only one who was disappointed. Facebook Graph Search had some limitations. So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively. However, amidst privacy concerns in 2019, Facebook quietly removed much of the functionality around its Graph […]
Email Marketing for Hotels — How to Get It Right
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention rates, and the difficulty of convincing someone to purchase a once-in-a-lifetime experience more than once. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully. As a digital nomad, I have a greater appreciation for quality hotel email marketing than the average person. As […]
Baidu Ranking Factors for 2024: A Comprehensive Data Study via @sejournal, @MPentzek
Learn the keys to success in China’s search engine realm, adapting strategies for current and future algorithmic advancements. The post Baidu Ranking Factors for 2024: A Comprehensive Data Study appeared first on Search Engine Journal.
Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans via @sejournal, @kristileilani
Discover how Microsoft Advertising offers year-round opportunities for advertisers to target passionate sports fans across various platforms. The post Microsoft Advertising Offers Full-Funnel Solutions To Reach Fans appeared first on Search Engine Journal.
2024 Creator Economy Predictions
Content makes the world go ’round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by […]
The HubSpot Culture Code: Creating a Company We Love
Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world. Like HubSpot, the Culture Code is a perpetual “work in progress,” so we’ll update it periodically. To date, we’ve updated it more than 25 times, and what you see below is our latest version. The presentation has been very well received, with more than 5 million views so far. (Thank you!) HubSpot is growing. We have about 73,400 customers and more than […]
Google Ads: New Multi-Format Ads For Video Reach Campaigns via @sejournal, @kristileilani
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM. The post Google Ads: New Multi-Format Ads For Video Reach Campaigns appeared first on Search Engine Journal.
Google Maps: New Location Data Controls & Ability To Delete Visits via @sejournal, @kristileilani
Google Maps introduces new privacy features, including on-device Timeline storage and new controls over location history. Find out how these changes could affect advertisers. The post Google Maps: New Location Data Controls & Ability To Delete Visits appeared first on Search Engine Journal.
65 Examples of Corporate Business Babble — and What to Say Instead
Business jargon has long dominated corporate conversations, complicating straightforward discussions. My colleague Shannon and I tackled this issue a few years back by creating Business Babble Bingo—a playful yet enlightening game. This game was our subtle rebellion against the meaningless buzzwords dominating meetings, presentations, and websites. But despite the time elapsed, the problem of business jargon still muddles communication. So, this article demystifies a few of the most overused phrases. We’ll replace them with simpler alternatives to determine if you’re an experienced “thought leader” or new to the business world. Embrace this transformation for a definite “win-win” outcome. 65 Examples […]
21 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Not just any music will do, and knowing where to find the best royalty-free music sites is helpful. Play a fitting soundtrack or jingle in your video to grab your audience’s attention and evoke the specific emotions and feelings you want them to associate with your brand. Neglect the musical aspect of your video, and people will think less of your brand. Fortunately, we found 21 royalty-free music sites […]