December 2023 / 182 posts found
How Will SGE Impact Your Organic Traffic?
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience.
Google Search & Shopping, Product Variants And A Gap To Bridge via @sejournal, @JarnoVanDriel
Get a head start on ProductGroup changes before Google’s official announcement. Learn the why, how, and technical challenges for a seamless transition The post Google Search & Shopping, Product Variants And A Gap To Bridge appeared first on Search Engine Journal.
Key 2024 Trends To Help You Embrace The Next Era Of SEO via @sejournal, @sejournal
Position yourself for SEO success in the coming year! Explore best practices, insights, and tips from 21 industry experts in our latest SEO Trends ebook. The post Key 2024 Trends To Help You Embrace The Next Era Of SEO appeared first on Search Engine Journal.
The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)
Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions? What is the ultimate metric that can make or break the rankings? Is it the domain authority, content quality, page speed, or mobile readiness? While many SEOs will argue that authoritativeness is the main factor for higher rankings, surprisingly, it’s not. Table of Contents What Factors Affect SERP Rankings The Metric that Matters Most: Trustworthiness How to Improve Trustworthiness 4 Tips for Improving Your Ranking What Factors Affect SERP Rankings SERP is an acronym that […]
Influencer-Founded Food and Beverage Brands: Are They Good Business?
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become the new playground for creators and influencers? So I looked into a few players: Source: Company websites Turns out they’re doing pretty well – some even minting billions. Prime, Logan Paul’s energy drink, is primed to exceed $1.2B in annual sales Feastables raked in $10m in chocolate […]
21 SEO Experts Offer Their Predictions For 2024 via @sejournal, @theshelleywalsh
Gain wisdom from top SEO pros as they reflect on intense changes and share predictions for 2024, including embracing AI tools for enhanced productivity. The post 21 SEO Experts Offer Their Predictions For 2024 appeared first on Search Engine Journal.
Key Levers To Steer AI in Performance Max And Boost Results via @sejournal, @adsliaison
Here’s how to take full advantage of new and existing features, reporting and insights in Performance Max – and what you may be overlooking. The post Key Levers To Steer AI in Performance Max And Boost Results appeared first on Search Engine Journal.
Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]
From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. My proudest moment so far was when I launched an AI-personalized email writing workflow that saw a 38% lift in overall CTR (click-through-rate) compared to our traditional campaigns. Now, you might be wondering, how can you get similar […]
40 Interests That Deserve a Place on Your Resume
Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests. He’s an engineer, so seeing hobbies like basketball and video games stood out to me. I asked him why he chose to include these, and he said, “I wanted a little more personalization to my resume and want [recruiters] to know me as a person beyond a piece of paper.” And apparently, he’s not alone. According to a study by Standout CV, one in four people include hobbies and interests on their resumes. Suppose you’re […]
Zoom Privilege Escalation Vulnerability Via Improper Authorization via @sejournal, @martinibuster
Zoom improper authorization flaw could lead to unauthorized access via privilege escalation The post Zoom Privilege Escalation Vulnerability Via Improper Authorization appeared first on Search Engine Journal.