December 2023 / 182 posts found
X (Formerly Twitter) vs. Threads: What Brands Need to Know [Data]
We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. In the other corner, we have rookie Threads, who’s betting big on user control and wants everyone to play nice. Can X maintain its dominance and keep you scrolling for more? Will Threads promise a better, safer platform for public conversations? The X vs. Threads story includes leadership takeovers, a sizable user departure, and a record-shattering launch. Shaking off the dust […]
Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI via @sejournal, @kristileilani
Learn about Mistral AI’s newest model, Mixtral-8x7B, including performance metrics, four demos to try, and examples of how it responds to SEO questions. The post Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI appeared first on Search Engine Journal.
On-page Video SEO – Whiteboard Friday
Your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO. Learn more in this Whiteboard Friday with Crystal Carter.
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X via @sejournal, @kristileilani
Explore OpenAI’s response to user feedback of GPT-4 becoming lazier appearing on social media, community forums, and Google Reviews on the company’s presence in search. The post OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X appeared first on Search Engine Journal.
How AI Can Improve Your Customer Experience [New Data + Tips]
62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, […]
What is Email Deliverability? Best Tips & Practices in 2023
Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates. But email deliverability is key to your success. Despite knowing the best practices for email deliverability (a.k.a. ensuring your email is getting delivered to the right inbox) and boosting deliverability rates, most marketers fail to figure out why their emails disappear after being sent. In this blog, we cover the following: What is email deliverability? Email Delivery vs. Email Deliverability Comparison Why does email deliverability matter? What […]
Integrated Marketing Examples: 8 Best Campaigns, According to HubSpot
One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels. It shows consistency and creativity, and it keeps a brand top of mind with its audience. But what is integrated marketing? In this post, I’ll take you through some recent integrated marketing campaigns that delivered an excellent experience for customers and leads alike. What is integrated marketing? Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular […]
The Evolution Of Search & SERPs 2024 via @sejournal, @Amanda_ZW
Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready to share their insights with you. We gathered our senior news writer and an editor, along with our leading SEO content strategist, for a panel discussion moderated by editor-in-chief Amanda Zantal-Wiener. Watch this on-demand webinar and learn the ways you can leverage the changes in search and be prepared for its evolution. You’ll hear: The biggest changes to the world of search in the past year, and where they’re leading. […]
How To Secure And Defend Your SEO Budget For Executive Buy-In via @sejournal, @lorenbaker
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using insights from marketing leaders, SEO specialists, and senior executives, you’ll hear Will and Loren break down the skills you need to keep your CFO happy while driving efficiency. If you’ve found yourself having to defend your […]
100 Essential PPC Statistics Every Marketer Needs to Know in 2023
The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? Backing up your decisions or budgetary requests with data is a smart move. To […]