December 2023 / 182 posts found
Google Updating Cryptocurrency Advertising Policy For 2024 via @sejournal, @martinibuster
Google announced changes to their cryptocurrency advertising policy that takes effect in 2024 The post Google Updating Cryptocurrency Advertising Policy For 2024 appeared first on Search Engine Journal.
Elementor WordPress Plugin Vulnerability via @sejournal, @martinibuster
Elementor website builder up to version 3.18.0 discovered to be vulnerable remote code execution attacks via template import functionality The post Elementor WordPress Plugin Vulnerability appeared first on Search Engine Journal.
WordPress Releases Version 6.4.2 For Critical Vulnerability via @sejournal, @martinibuster
WordPress releases a security update version 6.4.2 to address a critical severity vulnerability The post WordPress Releases Version 6.4.2 For Critical Vulnerability appeared first on Search Engine Journal.
Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know what answer I always dread hearing? “Everyone” While it’s nice to believe that everyone would be interested in purchasing your product or service, this definition (or lack thereof) creates way more work for you and also does a disservice to your actual target market. This is where segmentation, targeting, and positioning come into play. We developed this guide to help you understand how and why you should invest time into STP for better, more effective marketing. […]
Build a Business Case to Get an International SEO Investment Approved for 2024
Have you been wanting to get an international SEO investment approved? Dig into this article to uncover Adriana’s tips on how to build a business case to do so.
Google Introduces Gemini And Updates Bard With Gemini Pro via @sejournal, @kristileilani
Learn about Gemini, Google DeepMind’s most advanced AI model, redefining benchmarks in AI technology with its state-of-the-art performance and multimodal features. The post Google Introduces Gemini And Updates Bard With Gemini Pro appeared first on Search Engine Journal.
PPC Competitor Analysis: The Complete Guide
In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing. Competitors might be employing tactics you haven’t considered or even mirroring your brand to divert your audience. A thorough PPC competitor analysis helps you pinpoint these strategies, allowing you to refine your campaigns for better performance. This guide offers a deep dive into the how and why of pay-per-click competitor analysis, ensuring your ads get the visibility and impact they deserve. What is a […]
The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped. While The Hustle talked about the business and employee implications of Spotify’s recent layoffs immediately following Wrapped, I’d like to take a look at this series of events from a marketing perspective. The Marketing Power of Spotify Wrapped Wrapped is to Spotify what “All I Want for Christmas Is You” is to Mariah Carey — a sure bet for engagement at the end of each year. Since […]
How To Build A Community By Running Industry Events
Be part of the growth, not just the job. Read and discover how you can support our industry’s dedicated professionals and nurture the search community. The post How To Build A Community By Running Industry Events appeared first on Search Engine Journal.