December 2023 / 182 posts found
What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback) via @sejournal, @brookeosmundson
Unlock valuable insights with benchmarks for Search campaigns in Google and Microsoft Ads across diverse industries, from Arts & Entertainment to Travel. The post What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback) appeared first on Search Engine Journal.
How To Increase Localized Traffic To EU Domain Hosted In US via @sejournal, @kristileilani
Google’s John Mueller clarifies the importance of server location and specific strategies for increasing localized traffic to a EU domain hosted in the US. The post How To Increase Localized Traffic To EU Domain Hosted In US appeared first on Search Engine Journal.
How To Optimize Website Architecture For SEO (Festive Flashback) via @sejournal, @AdamHeitzman
Uncover the hidden potential of SEO success by focusing on website architecture. Learn what it is and explore the essential elements that ensure organic visibility. The post How To Optimize Website Architecture For SEO (Festive Flashback) appeared first on Search Engine Journal.
2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024 via @sejournal, @hethr_campbell
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We also reveal top predictions for the key SEO trends, challenges, and opportunities coming in 2024. You’ll learn: The most important SEO updates from 2023, and what they […]
Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]
Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips […]
How to Collaborate with Brands as a Content Creator [Expert Tips]
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. As a content creator, I’ve found the most common question other creators in my circle ask is, “How do I collaborate with brands?” And it makes sense that it’s top of mind for so many creatives since brand deals are among the primary sources of income for podcasters, influencers, YouTubers, streamers, and […]
Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback)
Dive into why prioritizing bottom-of-funnel content yields higher ROI and explore data-backed insights for strategic SEO planning. The post Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback) appeared first on Search Engine Journal.
Why Google Recommends Hierarchical Site Structure For SEO via @sejournal, @martinibuster
Google’s Gary Illyes explains the benefit of a hierarchical site structure for SEO The post Why Google Recommends Hierarchical Site Structure For SEO appeared first on Search Engine Journal.
Google SGE And Generative AI In Search: What To Expect In 2024 via @sejournal, @kristileilani
Explore the growth of Google’s Search Generative Experience (SGE) in 2023 and how it is poised to revolutionize search marketing and advertising in 2024. The post Google SGE And Generative AI In Search: What To Expect In 2024 appeared first on Search Engine Journal.