December 2023 / 182 posts found
Top 10 Takeaways From Whiteboard Fridays in 2023
Discover the top 10 takeaways you won’t want to miss from the Whiteboard Fridays we published in 2023.
Long Tail in Marketing: Apply That Ish to Content Strategy
Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche. Similarly, there is a ton of value beyond popular content keywords, and savvy marketers know that the best optimization brings in the right customers — qualified leads primed for conversion. Thoughtfully chosen long-tail keywords deliver choosy shoppers like […]
Top 42 Viral Videos Of All Time (Festive Flashback) via @sejournal, @gregjarboe
Dive into the dynamics of viral videos, all the way from 2005 to today. Discover criteria, industry perspectives, and invaluable lessons. The post Top 42 Viral Videos Of All Time (Festive Flashback) appeared first on Search Engine Journal.
Entities In SEO: What Are They And Why Do They Matter? (Festive Flashback) via @sejournal, @Dixon_Jones
Demystify the realm of “entities” and avoid confusing it with keywords and phrases. Here’s your guide to understand, including its brief history to implementing schema. The post Entities In SEO: What Are They And Why Do They Matter? (Festive Flashback) appeared first on Search Engine Journal.
Bad Marketing Advice in Action (and What We Can Learn)
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from these customer-facing failures. 11 Examples of Marketing Advice Gone Wrong Read on for our list of 11 bad marketing moments, or use the jump links to find your favorite example. The KFC Calendar Clash The Gap Logo Lesson The Pepsi Protest Problem The Burger King […]
11 Artificial Intelligence Examples from Real Brands in 2023
2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. This guide will explore 11 examples of real brands using AI in 2023 and beyond. How Teams Use AI Today 6 Artificial Intelligence Examples 5 Generative AI Examples Best Practices for Using AI in Everyday Life The Best of Both Worlds: […]
Google Bard: Export Code To Replit In 18 Programming Languages via @sejournal, @kristileilani
In its latest update, Google Bard expands support for Export to Replit to 18 programming languages. Discover how to use Bard’s coding capabilities for SEO. The post Google Bard: Export Code To Replit In 18 Programming Languages appeared first on Search Engine Journal.
7 Content Writing Trends For 2023 (Festive Flashback) via @sejournal, @ronlieback
Leverage AI to optimize your content marketing workflow. Uncover key trends shaping the future of creative and organic content strategies this year. The post 7 Content Writing Trends For 2023 (Festive Flashback) appeared first on Search Engine Journal.
Santa Tracker 2023: Google Vs. Microsoft, Bing, AWS, And NORAD via @sejournal, @kristileilani
Who did it best? Compare Google’s interactive holiday content experience with the official 2023 NORAD Santa Tracker powered by Microsoft, Bing, AWS, Azure, and Zillow. The post Santa Tracker 2023: Google Vs. Microsoft, Bing, AWS, And NORAD appeared first on Search Engine Journal.
40 Inspired Business Card Designs Too Useful to Throw Away
If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you’re looking for something about the same size and thickness as a business card? It becomes clear how alike most business cards have come to look. As a company rep or prospective employee, you need to stand out from the pile. So, we’ve gathered business card examples based on insights from marketing managers, recruiters, and decision-makers to help. 5 Good Business Card Examples To Help Get You Started 12 Business Cards for Company Reps 12 Business Cards for Prospective Employees […]