December 2023 / 182 posts found

Is Your Company Blog Eligible For Google News? via @sejournal, @martinibuster

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Google’s John Mueller answers if a company blog can be eligible for Google News The post Is Your Company Blog Eligible For Google News? appeared first on Search Engine Journal.

Volatile Is The New Normal: A Year Of Updates via @sejournal, @Kevin_Indig

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Learn to identify high SERP volatility and prioritize stable keywords for resilient keyword research strategies. The post Volatile Is The New Normal: A Year Of Updates appeared first on Search Engine Journal.

Stock Markets and Social Media? Absolutely!

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This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? Social media is big business. One recent report valued the industry at a whopping $231 billion. It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which […]

The Complete Guide to AI for Amazon Sellers in 2024

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Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more. But here’s the catch: You must know how to use AI effectively. For this guide, I share my first-hand experiences as a content manager for a large e-commerce marketplace. I also share insights from Amazon sellers who use AI in multiple business areas. AI and the Amazon Marketplace How AI Has Helped Amazon Sellers Building an AI strategy for Amazon AI […]

Google Ads Simplifies Reservation Video Campaigns On YouTube via @sejournal, @kristileilani

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Google simplifies reservation video campaigns on YouTube through Google Ads with self-service options. The post Google Ads Simplifies Reservation Video Campaigns On YouTube appeared first on Search Engine Journal.

2024 SEO and Content Trends: Top Predictions from 27 Industry Experts

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Discover the top SEO and content predictions amongst 27 industry experts for the coming year.

Researchers Discover How To SEO For AI Search via @sejournal, @martinibuster

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Researchers tested multiple AI Search optimization strategies and shared which ones boost visibility The post Researchers Discover How To SEO For AI Search appeared first on Search Engine Journal.

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

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Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm. A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your brand and your audience, which is a recipe for dedicated, lifelong customers. Pulling off a standout seasonal marketing campaign requires hard work, creativity, and a little know-how — but don’t fret, I’m here to help. Read on to learn all about seasonal marketing, check out […]

Why Does A Content Strategy Fail? via @sejournal, @himani_kankaria

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Discover the hidden flaws that might be sabotaging your efforts, leading to poor results despite consistent blogging and aggressive promotions. The post Why Does A Content Strategy Fail? appeared first on Search Engine Journal.

What’s Holding AI Adoption Back in Marketing? [New Data]

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Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. In our 2023 State of AI Report, we dove deep to understand how marketers are already using AI, and what barriers are causing hesitation for marketers who have been reticent to adopt this advanced technology. We’ll review statistics and predictions for the future of AI in the marketing sector. AI Use […]
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