December 2023 / 182 posts found
Email Marketing Audit — The Complete Guide
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit? The Benefits of Email Marketing Audits The Anatomy of an Email Marketing Audit How to Conduct an Email Marketing Audit Tips for Conducting an Email Marketing Audit What is an email marketing audit? An email marketing audit means checking in with your email strategy, campaigns, and overall account health. Like a […]
5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]
Though generative AI is everywhere, the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Yet, there are vast amounts of data and use cases to support AI as a productive and efficient tool to support marketing efforts. In this article, we’re looking at the top fears surrounding AI in marketing and sharing tips from experts to help leadership address them. The Top Concerns for Using AI Tips for Addressing AI Fears Should […]
Google Confirms Business ‘Openness’ As Local Ranking Factor via @sejournal, @kristileilani
Discover the impact of business operating hours on visibility in local searches and maps, as Google acknowledges ‘openness’ as a local search ranking factor. The post Google Confirms Business ‘Openness’ As Local Ranking Factor appeared first on Search Engine Journal.
What Is Headless SEO? – Whiteboard Friday
In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.
Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown via @sejournal, @Amanda_ZW
In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google’s initiatives to support publishers. As you navigate the complexities of policy compliance, you won’t want to miss John’s expert perspective, honed through years of leadership and mentorship in this realm. We don’t want to misinform folks or trick folks or anything like […]
Google Forum Structured Data Update Focused On Authorship via @sejournal, @martinibuster
Authorship data is focus of Google’s changes to forum structured data documentation The post Google Forum Structured Data Update Focused On Authorship appeared first on Search Engine Journal.
Should Marketers Optimize for Bing? [Data + Expert Tips]
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? With more than a billion monthly users, Bing is the second most popular search engine globally. Moreover, since Microsoft’s acquisition of OpenAI earlier this year, Bing has begun integrating AI technology into its search engine, and its traffic has increased by more than 15%. With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. In this comprehensive Bing SEO guide, I’ll help you explore why […]
What Is First-Party Data And How Do You Use It? via @sejournal, @brookeosmundson
Unlock the power of first-party data by discovering what it is, how to collect it, and how to use it in your marketing strategy. The post What Is First-Party Data And How Do You Use It? appeared first on Search Engine Journal.
Portfolios vs. Resumes — The Complete Guide
In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two primary vehicles: a resume or a portfolio. As a freelance writer and author, a portfolio is my greatest asset (and one I’ve been building since my first article was published at 19). Yet, when job searching over the years, a resume has been required by many positions. Both a portfolio and resume display a person‘s professional skills and experiences, but what are the differences and unique opportunities that each presents? Let’s look […]
How to Make the Perfect PPC Landing Page (+ Examples)
PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? In the digital age, the key is to craft effective PPC landing pages that entice customers to stay, read, and follow the path you’ve carved — a customer journey from curiosity to conversion. Stick with us as I explain and explore PPC landing pages and the elements that make them work. I’ll then share some great PPC landing pages, examples, and tools you can use to plan, execute, and analyze your PPC campaigns. […]