January 2024 / 144 posts found

Google Clarifies How Algorithm Chooses Search Snippets via @sejournal, @martinibuster

Comments are off for this post.
Google clarified the search snippets guidance to show what the algorithm uses for the search results The post Google Clarifies How Algorithm Chooses Search Snippets appeared first on Search Engine Journal.

The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Comments are off for this post.
Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, “Hey! We love this company, and here’s why you should, too.” Marketing is also incredibly dynamic and diverse. It offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We’ll show you […]

AI Content Detection: Bard Vs ChatGPT Vs Claude via @sejournal, @martinibuster

Comments are off for this post.
Research on AI self-detection abilities of Bard, ChatGPT and Claude reveals diverse performance scores and possible new ways to detect AI content The post AI Content Detection: Bard Vs ChatGPT Vs Claude appeared first on Search Engine Journal.

What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

Comments are off for this post.
Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing? Content writing is creating and editing written content for the internet. That means blog posts, articles, social media posts, website copy, etc. What unifies all these types of writing is the purpose. Content is intended to be consumed, and writers create written content that enriches the connection between a […]

SEO-Driven Content Architecture — Whiteboard Friday

Comments are off for this post.
Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating SEO-driven content architecture.

The Top 3 Google Ranking Factors That Really Matter (Festive Flashback) via @sejournal, @theshelleywalsh

Comments are off for this post.
Discover the importance of understanding Google’s motivations and tailor your approach with helpful insights from industry experts. The post The Top 3 Google Ranking Factors That Really Matter (Festive Flashback) appeared first on Search Engine Journal.

Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]

Comments are off for this post.
Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post. There’s the measurement of any ROI on these efforts. And there’s determining what the heck to post to each channel. Different channels have different audiences, peak times, […]

I Took a Deep Dive Into ASO Marketing. Here’s What I Learned.

Comments are off for this post.
Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. I was overwhelmed with the options. I eventually found the “one,” but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results? As a marketer, I asked myself: What ASO marketing strategy did they use? And what makes or breaks an app’s ranking if there […]

How To Use ChatGPT For Keyword Research (Festive Flashback) via @sejournal, @dansmull

Comments are off for this post.
Unleash the power of ChatGPT in keyword research and make it an invaluable addition to your SEO toolbox using this guide. The post How To Use ChatGPT For Keyword Research (Festive Flashback) appeared first on Search Engine Journal.

Buyer Persona 101: Tips and Examples to Create Yours

Comments are off for this post.
In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. These fictional profiles have helped me understand what makes my buyers tick, what keeps them up at night, and what they need to succeed. But creating buyer personas isn’t a game of guesswork. You need a strong strategy to make accurate and nuanced personas. In this article, I’ll share my framework with examples to help you […]
error: Content is protected !!