January 2024 / 144 posts found
LinkedIn Retires Lookalike Audiences, Urges Shift To New Targeting via @sejournal, @MattGSouthern
LinkedIn to discontinue lookalike audiences in February, recommends Predictive Audiences and Audience Expansion instead. The post LinkedIn Retires Lookalike Audiences, Urges Shift To New Targeting appeared first on Search Engine Journal.
WordPress File Manager Plugin Vulnerability Affects +1 Million Websites via @sejournal, @martinibuster
High severity vulnerability in File Manager Plugin for WordPress makes it possible for attackers to access sensitive information The post WordPress File Manager Plugin Vulnerability Affects +1 Million Websites appeared first on Search Engine Journal.
Google Launches Gemini-Powered Search Ads To More Advertisers via @sejournal, @MattGSouthern
Google integrates its Gemini AI model into Google Ads to streamline campaign creation. The post Google Launches Gemini-Powered Search Ads To More Advertisers appeared first on Search Engine Journal.
8 Retention Strategies to Keep Your Best SEO Talent From Fleeing
Reduce turnover and improve agency performance with our 8 proven strategies to retain your SEO talent. And discover the main reasons why they may be leaving.
Meta Lets Users Separate Facebook & Instagram Accounts In Europe via @sejournal, @MattGSouthern
Meta gives European users the option to separate their Facebook and Instagram accounts ahead of EU tech regulations. The post Meta Lets Users Separate Facebook & Instagram Accounts In Europe appeared first on Search Engine Journal.
15 Best WordPress Survey Plugins in 2023 (Hands-On)
On the hunt for the best WordPress survey plugin? Whether you’re looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. To help you find the best WordPress survey plugin, I went hands-on with as many options as possible. Then, I curated my picks for the 15 best options based on that. Here are all of the plugins installed on my site, so you can be confident that I tested them all. Let’s dig […]
Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data
Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It’s an exciting time but also a bit overwhelming. You have new goals to reach and new strategies to execute. You also need to create enough room to pivot at a moment’s notice. But have no fear – here, I’ve rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Let’s dive in. 1. Interested […]
Google Terminates Contract With Appen For Search Quality Raters via @sejournal, @kristileilani
Google LLC has terminated its contract with Appen, a company that provides search engine evaluations, effective March 2024. The post Google Terminates Contract With Appen For Search Quality Raters appeared first on Search Engine Journal.
Common Analytics Assumptions — Whiteboard Friday
Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.