January 2024 / 144 posts found
Avoid The Noise: How To Prove That Your SEO Matters via @sejournal, @lorenbaker
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in your business. They also dig into the potential risks and opportunities of AI in search, and what these drastic changes mean moving forward. I think oftentimes in a lot of organizations, everyone’s time poor, everyone […]
The Best SEO Conferences For 2024 (Virtual And In-Person) via @sejournal, @lorenbaker
SEO conferences are the place to be if you want to know anything about SEO. Here are some of the upcoming events you can attend. The post The Best SEO Conferences For 2024 (Virtual And In-Person) appeared first on Search Engine Journal.
What Is Contextual Targeting, in the Context of Ads?
As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running paid ads — like pay-per-click (PPC) on Google — feels like you’re spending a lot of money without seeing any results. And with 70% of consumers seeing irrelevant ads from brands at least once a month, it’s no wonder so many are put off by […]
Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?
When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a content creator, I’m not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same. My friend didn’t need to know that, but marketers definitely should since both serve different purposes in the marketing world. So, let’s dive […]
How to Maximize Brand Visibility With Employee-Generated Content
Discover the power of employee-generated content and how to harness it to boost your brand visibility.
Why Integrated Search Matters On Amazon via @sejournal, @AMZRobynJohnson
Achieving success on Amazon is a journey. Invest time in getting keywords indexed, weather the initial non-profitable ad phase, and optimize for sustainable growth. The post Why Integrated Search Matters On Amazon appeared first on Search Engine Journal.
How To Read Google Patents In 5 Easy Steps via @sejournal, @martinibuster
Learn how to read and understand Google patents with these five easy to learn steps The post How To Read Google Patents In 5 Easy Steps appeared first on Search Engine Journal.
What Is Microblogging: A Start-to-Finish Guide for 2024
When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me build an engaged following over time and allowed me to share my ideas and experiences with thousands of people in my network. And the best part is, it helped me avoid the hassle and lengthy process of writing, editing, and publishing full-fledged articles. That’s when I realized the impact of microblogging. It gives you the ability to capture your fleeting thoughts and share them with the world in real time. In this article, we’ll discuss: What is microblogging? What Microblogging […]
Google Ranking Bug De-Ranks Sites On Weekends via @sejournal, @martinibuster
Many reports about a Google Weekend Ranking Bug that wipes out rankings only on the weekends then back to normal on Monday The post Google Ranking Bug De-Ranks Sites On Weekends appeared first on Search Engine Journal.