February 2024 / 156 posts found

How To Change Your YouTube Channel Name via @sejournal, @MattGSouthern

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Follow this guide to easily customize your YouTube channel name & photo without affecting your Google account. The post How To Change Your YouTube Channel Name appeared first on Search Engine Journal.

How Financial Services Businesses are Using Automation

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The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. We contacted finance professionals and asked how they use AI and automation and their tips for starting with AI. Plus, the tools that you should trial for your finance business. Table of Contents Companies Already Using Marketing Automation [+ Examples] Tools That Can […]

Impactful SEO Reporting: 7 Tips For Effective SEO Reports That Build Buy-In via @sejournal, @getstat

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This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build a more robust SEO strategy that involves teams and multi-level buy-in? The answer lies in a great SEO report. Crystal clear SEO reporting is the key to demonstrating value, impressing your boss, and keeping stakeholders happy. We know – reporting isn’t the most exciting part of your SEO job – but love it or hate it, no matter how talented a search professional you are, effective SEO reporting can make […]

B2B Content Marketing Strategies For High-Quality Lead Generation via @sejournal, @sejournal

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Discover the key to successful B2B lead generation in our latest ebook, packed with valuable tips and insights for developing content that converts. The post B2B Content Marketing Strategies For High-Quality Lead Generation appeared first on Search Engine Journal.

Get Started With GSC Queries In BigQuery

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Discover rich SEO insights by harnessing the power of BigQuery, which enables you to track search performance at scale. The post Get Started With GSC Queries In BigQuery appeared first on Search Engine Journal.

WordPress Backup Plugin DoS Vulnerability Affects +200,000 Sites via @sejournal, @martinibuster

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A high severity Denial of Service vulnerability patched in WordPress backup plugin with +200,00 installations The post WordPress Backup Plugin DoS Vulnerability Affects +200,000 Sites appeared first on Search Engine Journal.

The Anatomy of Addictive Content

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Discover the art of crafting irresistible content that grabs your readers’ attention and guides them seamlessly toward conversion

Google Gemini Warning: Don’t Share Confidential Information via @sejournal, @martinibuster

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Google Gemini warns against sharing confidential info that could be reviewed by humans or used in AI datasets. The post Google Gemini Warning: Don’t Share Confidential Information appeared first on Search Engine Journal.

SEO Experts On Helpful Content: It’s Bigger Than You Think via @sejournal, @BennyJamminS

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Google’s algorithms consider sitewide signals based on the helpfulness of your site. Learn how with insights from SEJ’s Trends 2024 ebook. The post SEO Experts On Helpful Content: It’s Bigger Than You Think appeared first on Search Engine Journal.

Google’s Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better

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Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.   Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity. I get it – it takes time to shift both mindset and strategies. And change can be scary. But when I spoke with Steve Yap, Google’s Head of Google Marketing Platform – Americas, he expressed his enthusiasm and […]
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