February 2024 / 156 posts found
Last Year’s Google Ranking Factors Changes, Explained via @sejournal, @BennyJamminS
Understand Google’s ranking factors changes from last year with this excerpt from SEJ’s ebook. Learn how Google uses systems & signals to determine query ranks. The post Last Year’s Google Ranking Factors Changes, Explained appeared first on Search Engine Journal.
Diving Deep Into Marketing for Dentists (My Takeaways)
An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. Let’s get started. Table of Contents Dental Marketing Strategies: 5 Campaigns You Can Learn From 4 Dentist Marketing Ideas and How to Execute Them Dental Marketing Strategies: 5 […]
2024 SEO Outlook: Priorities, Challenges & Growth Strategies via @sejournal, @hethr_campbell
The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you respond to the disruptions caused by technology advancements and algorithm changes? How can you adapt your strategy to not just keep up with the latest trends, but stay steps ahead? Join us on February 21 for an exclusive webinar with Conductor, where we’ll explore the seismic shifts, emerging trends, and imminent challenges shaping SEO in 2024. Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Ryan Maloney, Conductor’s SEO Success Manager […]
Google Investigating Local Ad Fraud Affecting Business Pages via @sejournal, @MattGSouthern
Google investigates fake Local Service Ads linked to competitors’ Business Pages to sabotage and hide real ads. The post Google Investigating Local Ad Fraud Affecting Business Pages appeared first on Search Engine Journal.
Google Shifts Hotel Ads To AI-Powered Bidding Strategies via @sejournal, @MattGSouthern
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. The post Google Shifts Hotel Ads To AI-Powered Bidding Strategies appeared first on Search Engine Journal.
YouTube Launches New RSS Feed Integration For Podcasters via @sejournal, @MattGSouthern
YouTube introduces RSS feed integration to help podcast creators easily distribute content and expand their reach. The post YouTube Launches New RSS Feed Integration For Podcasters appeared first on Search Engine Journal.
Social Media In 2024: YouTube & Facebook On Top, TikTok Growing via @sejournal, @MattGSouthern
Pew survey of US adults’ social media habits finds YouTube and Facebook remain most used while TikTok sees substantial growth. The post Social Media In 2024: YouTube & Facebook On Top, TikTok Growing appeared first on Search Engine Journal.
Amazon Non-Endemic Display: What Is It & Why Should You Care? via @sejournal, @navahf
Dive into Amazon’s non-endemic advertising, currently in beta. Learn how your businesses can benefit from unmatched audience targeting. The post Amazon Non-Endemic Display: What Is It & Why Should You Care? appeared first on Search Engine Journal.
The 15 Best WordPress Email Plugins in 2024
If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is indispensable. These plugins not only simplify content distribution but also offer insights into your target audience’s preferences, enabling you to optimize your content strategy effectively. Discover the 15 best WordPress email plugins on the market from the list below, and choose the one that’s right for your needs and goals. 1. HubSpot WordPress Plugin The HubSpot WordPress Plugin offers a variety of features to help you collect leads and grow your customer base. In addition to allowing you to create […]
How to Use the SUBTRACT Function in Excel
Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While Excel contains a lot of power, it’s also quite useful for simple addition, subtraction, multiplication, and division. In fact, Excel’s simple formulas make it easy to add and subtract numbers and cell values without breaking out a calculator. How to Use Subtract Function in Excel Many of Excel’s most powerful capabilities come via the use of functions, which are a kind of predesigned formula. For example, the SUM function automatically sums or totals a range of cells without you having […]