One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to your site and converting them is the whole point of having a website in the first place. In fact, big-picture marketing strategy is one of the most important conversations I have with clients when they come to me for messaging and website copy. Sure, I […]