February 2024 / 156 posts found

Google Launches “How Search Works” Series To Demystify SEO via @sejournal, @MattGSouthern

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Google launches “How Search Works” video series explaining the inner workings of search engines in simple terms. The post Google Launches “How Search Works” Series To Demystify SEO appeared first on Search Engine Journal.

Google Updates Rel=Canonical Documentation via @sejournal, @martinibuster

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The newly updated rel=canonical documentation better explains how Google uses rel canonicals The post Google Updates Rel=Canonical Documentation appeared first on Search Engine Journal.

Paid Media Marketing In 2024: 7 Changes Marketers Should Make via @sejournal, @brookeosmundson

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A new year might mean a new paid media strategy. Learn seven changes marketing professionals should implement into their 2024 digital marketing plan. The post Paid Media Marketing In 2024: 7 Changes Marketers Should Make appeared first on Search Engine Journal.

WordPress User Survey Indicates Rising Frustration via @sejournal, @martinibuster

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Respondents to the annual WordPress survey express frustration with the Gutenberg editor and poor site performance The post WordPress User Survey Indicates Rising Frustration appeared first on Search Engine Journal.

How Luxury Brands Market and What You Can Learn

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I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit. That’s how good marketing works—even the strongest fall. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. […]

4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)

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Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my name, it addressed me as “Dear valued customer.” After that, I was supposed to verify my account details, which seemed contrary to bank security advice. The brightest red flag, though, was the email address that didn’t match the bank’s domain. Scammers have become quite smart. Tools like generative AI have made it […]

Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend via @sejournal, @CallRail

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Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness. The post Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend appeared first on Search Engine Journal.

SEO Experts: Prepare For Search Generative Experience With “Search Experience Optimization” via @sejournal, @BennyJamminS

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Be the expert! Find out what advantages Search Generative Experience (SGE) offers for SEO and the implications for traffic and revenue with these insights. The post SEO Experts: Prepare For Search Generative Experience With “Search Experience Optimization” appeared first on Search Engine Journal.

New Google Analytics Feature Detects Subtle Data Trend Changes via @sejournal, @MattGSouthern

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Google Analytics’ new trend detection feature highlights gradual data trend changes, helping spot issues early for quick investigation. The post New Google Analytics Feature Detects Subtle Data Trend Changes appeared first on Search Engine Journal.

Google On 404 Errors And Search Console Validation Fix via @sejournal, @martinibuster

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John Mueller answers questions about fixing 404 errors and validating fixes for 404s when they still exist The post Google On 404 Errors And Search Console Validation Fix appeared first on Search Engine Journal.
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