I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent. Not long after I got home, I saw an email from the restaurant in the inbox. It was a request to take a survey to tell them about my experience. And I was more than thrilled to share my positive feedback. As a bonus, I was also entered to win a gift card just for sharing my opinion. For businesses of all industries and sizes, sending surveys is essential. Surveys inform everything from customer experience […]