April 2024 / 176 posts found
A Content Marketing Playbook for Times of Crisis
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It’s a conundrum facing countless creators across the globe. They’re wondering how to be empathetic without being disingenuous. How to offer value without seeming opportunistic. And how to be there for their audience without adding to the noise. These are important questions to ask at a time like this. Essential, in fact. But underpinning all […]
Does your Website Make the Grade in 2021?
A while ago (as in 13 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And we knew how important it was for people to leverage their websites to attract visitors and […]
New Study On Perplexity AI Offers Good News For SEO via @sejournal, @martinibuster
New research on the Perplexity AI search engine offers significant insights for ecommerce sites and SEO The post New Study On Perplexity AI Offers Good News For SEO appeared first on Search Engine Journal.
What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups? via @sejournal, @navahf
Discover the difference between zero impressions and low search volume keywords on Google. Learn how to prepare and optimize your ad groups. The post What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups? appeared first on Search Engine Journal.
How Primary Colors Help HubSpot Build a CRM That Customers Love
At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?” As HubSpot’s Chief Product Officer, this customer-first principle is my guiding light when it comes to product development. And it’s the reason why we don’t buy technology when we want to deliver a new product to our customers. We build it. This build-first approach is becoming increasingly […]
The Ultimate Guide to Instagram Influencer Marketing for Brands
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. […]
YouTube Analytics Update: Impressions From New & Returning Viewers via @sejournal, @MattGSouthern
YouTube introduces new impression insights, enabling channels to see a breakdown of new and returning viewers. The post YouTube Analytics Update: Impressions From New & Returning Viewers appeared first on Search Engine Journal.
Google Responds To Criticism Over Forums At Top Of Search Results via @sejournal, @MattGSouthern
Google’s forum carousel sparks debate, raising concerns about misinformation and prompting a response from the company. The post Google Responds To Criticism Over Forums At Top Of Search Results appeared first on Search Engine Journal.
The 22 Best Conference Website Designs You’ll Want to Copy
A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance. Since 2020, the majority of events have been hosted virtually — and this trend will likely continue in 2022 and beyond. In fact, the global virtual events industry is expected to grow 23.7% each year from 2021 to 2028, according to data from Grand View Research. In an increasingly digital-first world, a conference website is more important than ever. As many people’s first introduction to your event, it can influence whether someone buys a ticket, or abandons […]
5 SEO Success Stories to Inspire Your 2021 Strategy
Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals. It can be difficult to get your feet off the ground. Thankfully, there are various tools specifically designed to help you with SEO, build domain authority, and achieve high ROI. In […]