April 2024 / 176 posts found
Unlock Your B2B SEO Content with Structured Resource Sections
Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site’s hierarchy and content to target diverse customer queries and boost search visibility effectively.
How To Use Google Sheets For Web Scraping With AI via @sejournal, @andreaatzori
Explore the advanced uses of Google Sheets for data scraping, integrating AI tools like ChatGPT for efficiency. The post How To Use Google Sheets For Web Scraping With AI appeared first on Search Engine Journal.
Google Publishes Tutorial On Identifying INP Issues via @sejournal, @MattGSouthern
Google’s new tutorial can help you identify and resolve Interaction to Next Paint (INP) issues. The post Google Publishes Tutorial On Identifying INP Issues appeared first on Search Engine Journal.
How HubSpot Helps Users Prepare for Google’s Core Web Vitals
It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s standards for ranking, you’ll want to focus on Core Web Vitals. Core Web Vitals At a high level, Google’s Core Web Vitals exist to fix poor user experiences on your website — Google knows that poor UX leads to higher bounce rates and that’s why […]
Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out
This summer — as countries reopened — people who’d been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Why? In past years, entire industries saw summer slumps — or seasonal dips in sales or web traffic. This year, business leaders expected sharper dips as more consumers finally unplugged. Aside from this, they were also dealing with frequent HR requests from employees who’d been waiting months to take vacations or change companies entirely. In fact, the Society of Human Resources Management reported that 41% of employees felt burnt […]
How To See Google Search Results And Rankings For Different Locations via @sejournal, @lorenbaker
Increase your online visibility with tips on checking your local search ranking on Google and optimizing for local relevance. The post How To See Google Search Results And Rankings For Different Locations appeared first on Search Engine Journal.
How To Become An Independent SEO Consultant (And Succeed) via @sejournal, @olgazarr
Learn how to become a successful SEO consultant in 10 simple (but not easy) steps. The post How To Become An Independent SEO Consultant (And Succeed) appeared first on Search Engine Journal.
The Ultimate Guide to PPC Marketing
Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you confident you can launch and maintain a successful PPC strategy? Although 55% of small businesses in the U.S. do some form of online advertising, pay-per-click (PPC) is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your tool belt — or at least have a basic understanding of. In this guide, we’ll look at everything from the benefits […]
Is a Cover Letter Necessary in 2024?
Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application. How important is a cover letter? Is a cover letter necessary? When to Skip a Cover Letter When […]
Google: When To Fix Sites Hit By March 2024 Core Update via @sejournal, @martinibuster
Google’s John Mueller explained if it’s okay to start fixing a website before the Core Algorithm Update is over The post Google: When To Fix Sites Hit By March 2024 Core Update appeared first on Search Engine Journal.