May 2024 / 177 posts found
4 Insights From the Google Leak — Whiteboard Friday
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.
26 Company Swag Ideas Employees Will Actually Like
Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag. That being said, through my experience as the head of marketing at two different tech companies, I’ve found that not all swag is equally well-received. What does it take to make sure that you invest in creating swag that people will actually like? In this article, I’ll start by explaining what company swag is and how to order it, and […]
How To Add YouTube Annotations (Cards and End Screen)
As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me. I was learning to play the keyboard at the time and came across an upload by MysteryGuitarMan that lets you play a song by clicking on piano keys displayed on the screen. My song of choice? “Mary had a little lamb,” a classic for beginners. This interaction was possible due to YouTube annotations, a feature that opened up novel avenues for creativity and conversions on the platform. Although no longer available today, other tools have come to the fore. In this article, I’ll cover: […]
8 Ways To Promote Your Facebook Page Successfully via @sejournal, @annabellenyst
Take your Facebook Page to the next level. Learn how to effectively promote it and reach a wider audience for your business. The post 8 Ways To Promote Your Facebook Page Successfully appeared first on Search Engine Journal.
Google To Limit AI Overviews For “Nonsensical” Queries via @sejournal, @MattGSouthern
Google addresses concerns about AI overviews, while continuing to claim they lead to higher user satisfaction and more clicks. The post Google To Limit AI Overviews For “Nonsensical” Queries appeared first on Search Engine Journal.
Consumer Confidence: What It is & How It Works
Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand. In crowded markets where buyers are spoilt for choice, gaining consumer confidence can help you become a trusted name. This confidence will ultimately influence buying decisions and drive business growth. In this article, I’ll explain consumer confidence and provide actionable tips for increasing this index for your business. We’ll cover: What is consumer confidence? How is consumer […]
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite approach is a bottom-up budget, where each department and team proposes a budget according to their needs and goals. This is common in large organizations and startups alike. Had I played a more active role in creating that first marketing budget, our strategic approach and […]
The Traffic Impact Of AI Overviews via @sejournal, @Kevin_Indig
A recent analysis explores the impact of AI Overviews on organic traffic, highlighting potential shifts in ranking strategies. The post The Traffic Impact Of AI Overviews appeared first on Search Engine Journal.
WordPress Playground – A New Tool You Need To Try Right Now via @sejournal, @martinibuster
WordPress Playground – Everyone who uses WordPress needs to try this right now The post WordPress Playground – A New Tool You Need To Try Right Now appeared first on Search Engine Journal.
Core Web Vitals: WordPress, Wix, Squarespace, Joomla, Duda, & Drupal via @sejournal, @martinibuster
Core Web Vitals scores reveal which CMS is the fastest. But something weird happened to nearly all the scores in April. The post Core Web Vitals: WordPress, Wix, Squarespace, Joomla, Duda, & Drupal appeared first on Search Engine Journal.